By Bob Ward
In today’s technological era, you can’t afford not to have a
presence in cyberspace as there are an ever-increasing number
of people referring to the web as their major source of their
information and research.
Without doubt, your website represents a great opportunity to
promote your properties for sale or to rent, in addition to
your business generally, to the whole wide world.
This is a real “no brainer” - you must regularly update
on your site and you need visitors.
To optimize the number of visitors to your website, you need
promote your site with some, if not all of these strategies:-
1. Your web address should appear on all business stationery,
promotional material including your newsletter and all
advertising especially signage.
It also makes good sense to refer to your website in your on
hold and after business hours telephone messages.
2. You should ensure that you make mention of your web address
in all press releases, editorials or articles you write. Any
readers will then be able to check your agency out via your
Similarly, if you have the good fortune to be interviewed on
radio, you should ask the interviewer to mention your web
address or you should drop it into the interview yourself –
with some subtlety, of course.
3. Incorporate your web and e-mail addresses in your e-mail
signature message. This may satisfy the curiosity of your
e-mail recipients and encourage them to check you out
You can also refer to specific properties or forthcoming
auctions in your e-mail signature message – however that’s
4. Include your web address in your ‘30 second networking
commercial’when you meet people and you have an opportunity to
talk about your business. Then make sure that you give them a
business card to reinforce the message.
5. The web address should be included with your logo and
company name on any business t shirts. The visibility with t
shirts is difficult to beat.
6. Similarly, staff name badges should incorporate the web
address on the name badge. Again this represents excellent
7. When you are speaking in public, your speaker introduction
should include reference to your web address and, wherever
practicable, you should also refer to it in the course of your
presentation. You can achieve this objective without being
8. Some may believe that it’s crass, but there’s merit in
including your web address in your motor vehicle signwriting.
When you stuck in a long line of traffic, you never know who
will see your message and record it for posterity or later
Naturally, this could be a disadvantage if you’re caught
speeding, parked where you shouldn’t be or involved in a road
9. Establish reciprocal links with other websites that would
appeal to your clients, referrers and prospective clients.
10. Publish a newsletter and regularly include details of new
content, features and other changes to your web site.
You should allow visitors to sign up to receive an
on your web site – you’re sure to be pleasantly surprised by
The ability of the web site visitor to register for an e-mail
newsletter also allows you to collect information regarding
About The Author: Bob Ward is a director of Lot 109 Pty.
Limited an Australian real estate training and public
company at www.lot109.com.au