By Kirsten Hawkins
So you’ve got the buyer in front of your auction, and they’ve
read the description. They’re must be interested, or they
wouldn’t be looking… but just how can you push them over that
line and make them leave a bid? Read on for some tips.
Improve your picture: In all that description writing, you
might have missed the vital importance of your item’s picture.
A picture with bad lighting or an intrusive background looks
amateurish and won’t make anyone want to buy from you.
Add an About Me page: You’ll be surprised how much you can
reassure bidders just by creating an About Me page and putting
a little bit about yourself on your business on there. You can
also have a few special offers there for people who bother to
look at the page, and let people subscribe to your mailing
so that you can email them updates.
Use SquareTrade: Signing up at SquareTrade and displaying
logo on your auctions shows that you are committed to have
resolve any disputes that arise. You always see this on
PowerSellers auctions – it makes you look more professional.
Write terms and conditions: Have the ‘small print’ clearly
visible on all your auctions, giving details of things like
shipping times and prices, your refund policy, and any other
business practices you might have. This helps build confidence
Show off your feedback: Copy and paste a selection of the
feedback comments you’re most proud of to each item’s
description page, instead of making bidders go and look for
If you have 100% positive feedback, be sure to write that on
every auction too.
Add NR to your titles: If you have extra space in a title, put
‘NR’ (no reserve) on the end. Bidders prefer auctions that
don’t have a reserve price, and doing this lets them see that
Benefits not features: Make sure your description focuses on
the benefits that your item can give to the customer, not just
its features. This is a classic sales technique. If you have
trouble with this, remember: ‘cheap’ is a feature, ‘save
is a benefit.
List more items: If you want more people to respond to your
items, then list more items! You might find you have better
like listing items at the same time, instead of one-by-one.
There’s no need to use a Dutch auction – you can just keep two
or three auctions going at once for an item you have more than
one of in stock.
Accept unusual payment methods: To reach those last few
accept payment methods that many sellers don’t, like cheques.
Buy some upgrades: The best upgrade is the most expensive one,
which makes your item appear first in search results. In
crowded categories, you might find that this is worth the
Once you’ve got some buyers, you want to keep them coming back
to you. The next email will show you how to turn one-time
buyers into long-term customers.
About The Author: Kirsten Hawkins is an Ebay and internet
auction enthusiast from Nashville, TN. Visit
www.auctionseller411.com/ for more great tips on how to
make the most from Ebay and other online auctions.