By Joel Walsh
If you’re planning on opening your own online store, you
make sure that you learn all about e-commerce, so that you can
select the best online store builder for your business. One
decision you want to make early on is whether you want your
online store to consist only of a shopping cart, or if you
your online store to be your entire site, with shopping cart
functionalities available to every page. Let's look at the
Ecommerce Option One: Complete Online Store
Software that creates a complete online store for you, with
completely integrated ecommerce capabilities, is arguably best
for new websites, since it will save you the trouble of buying
separate content management software and then integrating it
with your current site.
Here are some things you can do with a completely
ecommerce-enabled web store that you can't do with a
traditional website that just has a CMS attached:
• Show a "in your shopping cart" list of selected items to
users who add something to a cart, then continue browsing your
site. Studies have shown that "shopping cart abandonment," in
which users add something to the cart and then forget about it
while browsing the site, is greatly reduced when users can see
their shopping cart contents in front of them at all times.
• Feature a different product on your homepage each day,
rotating based on a dynamic selection from your shopping cart
• Automatically recommend a brand new product to users who are
browsing a related page on your site–without updating the code
on that page.
• Remind returning visitors to your homepage of an item they
added to a shopping cart on a previous visit but did not
• Manage your entire website's look and feel, including both
the regular pages and the shopping cart pages, from a single
interfaces, without having to copy changes in design from one
to the other.
• Automatically remove a product featured on regular pages of
your site when it is no longer in stock.
• Show an updated list of the latest additions to your
inventory on the homepage or other non-shopping-cart pages.
• Display a signup form for users to receive email
announcements of new products, dynamically generated from your
Ecommerce Option Two: Separate Shopping Cart
If you already have a website, transferring everything to a
web store system can be daunting. You may want to start your
foray into ecommerce with a simple add-on shopping cart.
But don't limit your possibilities for the future. You can
still employ a full-featured web store now and simply use only
its shopping cart functions. Simply set up the online store to
show in a directory or subdomain of your existing domain, or
host it off-site completely. Then link to the individual
product pages on the web store from your existing site.
Users never have to know the shopping cart is actually a
full-featured site with its own homepage–they'll never see
those pages, and in many web store software packages, you can
simply disable those pages from every being created.
After all, on the web you don't have to buy a bigger building
to expand your store. Why limit your growth with
less-fully-featured software? Choose ecommerce software that
will grow with your business, and your store can grow as big
you can make it.
About The Author: Joel Walsh is a writer and online business
owner. Check out this affordable web store :
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