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By Anton Cheranev
When people place orders through your website, it is always a
good idea to immediately acknowledge the purchase. One way to
do this is with the use of an autoresponder that can be
integrated with your shopping cart. In fact, many shopping
carts that are available today have their own autoresponders
built into the system.
When you set up your autoresponder to send a message to
someone
that has placed an order, there are several things that should
be included in the message. This is an opportunity to ‘speak’
to your customer, and to let them know about other deals that
you have or special items that you have available. You should
not miss this opportunity.
Do not try to get your ‘thank you’ sales message on the same
autoresponder as the customers email receipt. Putting the
sales
message on an email that is automatically sent to grant the
customer access to their purchase is also a bad idea – that
would go better with the receipt. Make sure your ‘thank you’
sales message is a message that is sent out all by itself, so
your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how
much their purchase will help them, and then tell them about
other available products that work well with the one that they
just purchased, or that are similar to the one that they just
purchased in some way. For instance hair conditioner works
with
hair shampoo. Vacuum cleaner bags or carpet powder works well
with vacuum cleaners. Just let them know about the various
products that you offer that will compliment their purchase in
some way.
The important thing is to not let your customer get away
without further contact! Think about being in a brick and
mortar store. When you go up to the counter to pay, there are
many items there for sale. These items are meant to be picked
up as last minute purchases, or impulsive purchases. Your
‘thank you’ sales letter serves the same purpose.
Don’t make the mistake of bombarding your customer! You can
usually send them periodic information about your specials
after they have made a purchase through you, but emailing them
on a daily basis with your offers is not good business! Use
your autoresponder responsibly! Make sure that your
autoresponder is set up to handle automatic remove requests,
and make sure that the information that you are sending your
customers is of value to them.
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