www.websyte.com/subject Web Knowledgebase

Over 46,000 free articles designed to give you useful information on how to save money, make money, improve your health, happiness, and relationships.

Comparison Sites Attributing To A Higher Level Of Online Sales

Google
Web www.websyte.com/subject
Select a Topic

Addiction
Adsense
Adwords
Affiliate
Article
Auction
Auto And Trucks
Auto Insurance
Baby
Bankruptcy
Bathroom
Blog
Business
Business And Finance
Children
Computers And Internet
Cooking
Credit
Dating
Decorating
Depression
Diabetes
Diet
Dog
Dog Training
Domain
Dvd Reviews
Ebay
Education
Email Marketing
Family
Fishing
Food And Drink
Foot
Furniture
Gadgets And Gizmos
Garden
Golf
Guitar
Hair
Health
History
Home
Home Business
Home Mortgage
Home Refinance
Home Schooling
How To
Insurance
Internet Marketing
Investing
Ipod
Job
Kids And Teens
Kitchen
Learning
Legal
Make Money
Marketing
Marriage
Massage
Maternity
Menopause
Mortgage
Online Business
Parenting
Party Planning
Pets And Animals
Photography
Real Estate
Refinance
Relationships
Remodeling
Retirement
Rss
Sales
Save
Self Improvement And Motivation
Shopping
Site Promotion
Speaking
Stocks
Success
Sudoku
Tips
Travel
Travel And Leisure
Voip
Wealth
Web Design And Development
Website
Wedding
Women
Work At Home
Writing

By Mr Hanna

What is the attraction and value of these for users and what are retailers and service providers finding them a useful tool as they strive for online sales?

The online retail sector for products and services has been buoyant for a number of years and the level of resource and funding that major retailers dedicate to the online market surges with each turn of the calendar. As the online marketplace has developed, the consumer offerings have become increasingly sophisticated and more reflective of the offline marketplace and traditional marketing. Consumers demand greater choice and shop around for the best deals the benefit of increased levels of competition. Online comparison sites have developed a niche in recognising and reflecting offline shopping habits and reflecting this in terms of online user search habits.

Indeed the online comparison sites appear to be a making a good fist of it with new research from E-Consultancy revealing that in some industry sectors up to 30% of online sales are referred by shopping or product comparison sites. More and more, online comparison sites are being considered as part of the online marketing mix for retail and service providers and represent the entire business model of a new wave of comparison based reseller and aggregators.

Personal finance is one sector where aggregator and referral sites thrive. The impartial aspect of allowing consumers to compare and contrast a range of services and providers to find the deal that suits them best allows a degree of empowerment on the part of the consumer and offers a distinct competitive advantage for reseller and aggregators. Sites such as Moneynet (www.moneynet.co.uk ) and the Motley Fool (www.fool.co.uk ) provide users with information in a simple, no nonsense manner allowing them to select the product or service that suits them and pocketing the referral commission.

Other sites such as Dial-a-Phone (www.dialaphone.co.uk ) are more straightforward in their approach to referrals. A bulk reseller, they can display preferential deals from the main mobile phone networks, avoiding the middle man and passing savings on to the consumer. Again, there is an essence of customer freedom involved as the user can compare and contrast various services and offerings before committing to a particular network or package and again the reseller picks up the commission for passing the user on.

With the online marketing model continuing to develop in size, scope and sophistication, the future look bright for online referral, reseller and aggregator sites and these look set to be a continued integral aspect of online marketing.

About The Author: Michael is a keen writer, and internet marketer living in Scotland: Contact details: E-mail: samqam@googlemail.com Phone: 0131 561 2251 Michael's Website: www.gransha-taxi.co.uk