By Scott Michaels
Sales is like any other business. There are people who just do
it as there jobs and are pretty good, there are people who do
it cause its what they want to do, and are great at it, and
there are people who are in the process of burning out.
Only, doing sales, you burn out much more quickly than in
fields. That's why it wouldn't even make sense to do
professional sales training as you're starting out – how do
know you'll even be in it for more than a year or two.
There are many seminars, services, books, and other such like
that offer you so called professional sales training, but take
it from me, a professional. That is not where you want to
Of course, once you've made it past what we call the “two year
hump”, you're probably in it for good, and can do professional
sales training. You'll know who the players are, who use
approaches compatible with your personality, and who you can
avoid because they've got nothing to offer you.
Some professional sales training courses are really offered by
the best people in the industry, people with such a nack for
sales that they can charge hundreds of dollars for seminars to
teach others how to do what they do.
But other times, professional sales training is just offered
two bit huksters, who don't know jack about sales, people who
are good enough maybe to teach a beginner some tricks, but who
aren't really worth the money you've got to pay to see them.
You see, professional sales training events involve
salesmanship themselves, only they have to be sold to
You can tell good professional sales training, because there
will be a lot of veterans there as well as newcomers.
Most sales companies offer professional sales training on the
job, because, lets face it, you've either got it or you don't.
Now, once you get into the game a little bit, you can
benefit from further professional sales training seminars,
classes and the like, but until then it's a bad idea to try
Until you've been in the industry a year or two, you won't
a nose for it, and won't be able to tell what professional
training courses are likely to be good and which ones are just
money making scheme to exloit new comers.
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