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By Evelyn Lim
One of the fastest ways to generate traffic to your site is
with the use of blogs, RSS and article marketing. In addition,
Bogs, RSS and article marketing are almost free to low cost,
thus assuring you of greater profits.
Blogs are easy to set up quickly and can be on any topic
imaginable. It is a good idea to set up a blog to cater to a
particular niche market or to have one for your existing site.
Combined with the use of RSS (Really Simple Syndication or
Rich
Site Summary), your blog’s online content can be turned into a
RSS feed and syndicated (distributed) pretty easily. RSS
creates a simple headline that if clicked on leads the reader
to the full story. All the reader needs to do is to subscribe
to your RSS feeds through a little orange button from your
site
with the aid of a RSS feed reader. Blog posts are usually
short
and if you post often enough, spiders from the search engines
will come crawling more often.
Article marketing is simply writing articles about your niche
area and submitting them to online article directories and
ezine newsletters for publicity. At the bottom of the article,
you are allowed to insert your author’s resource box. This is
where you write a few promotional lines about yourself and
your
site and include your site link.
You can use your blog posts to link to the articles that you
have written. A good size article is usually longer at about
300-600 words compared to a blog post. By referencing your
articles in your blog, you are giving them more publicity
mileage. In fact, I highly recommend the use of article
marketing to generate publicity for your site. It is almost
free, save for article distribution costs that you may decide
to purchase instead of submitting to the sites manually.
Many online article directories also offer RSS syndication
from
their sites. This provides an avenue for online visitors to
subscribe to the RSS feed for a particular category that you
have submitted your article to. Chances are some of them may
also be looking for RSS feeds to be incorporated into their
sites for their own website visitors. Others may simply be
very
interested in this category for their own personal
consumption.
A good example is if your article is on constipation and you
submit your article under the category of “health”. A
webmaster
may be on the lookout for RSS feeds for his health site. Or
someone who is highly constipated may be particularly
interested in what you post in your blog. Through the author’s
resource box in your article, they can find your site and the
RSS subscription button to your blog posts and articles pretty
easily.
Thus, RSS has the potential to give your blog great exposure
to
a wide audience of subscribers building a bigger readership in
less time. If you also optimize your blog content and the
articles that you write for your site at the same time with a
good keyword strategy, then you will be assured of free search
engine traffic. Lots of traffic plus huge readership can only
mean greater profits!
About The Author: Evelyn Lim is a writer and an online
business
entrepreneur. She also owns and manages an article directory
site, with more than 100 topic categories. To submit your
articles or if you ooking for reprint articles, please visit
www.ArticleMap.com.
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