By Peter Garant
In preparing the affiliate marketing program, the online
businessman must first find professional affiliates. One
affiliate is not enough. Therefore, there should be a sizable
number of affiliates that will create a significant impact on
the sales of the online business. But once the affiliates have
been recruited, the next important step for the online
is to provide his affiliates with promotional materials.
A promotional material is a feature in the website or Internet
system that can be utilized by the affiliate to advertise and
pre-sell the products of the online company. Without such
promotional materials, the affiliate marketing will be slow or
will come to a standstill. But one affiliate is different from
another. Thus, the online businessman should be able to
identify the type of promotional material that will meet the
unique needs of the affiliates.
Here are some promotional materials that an online businessman
should consider preparing for his affiliates. These
materials are quite basic and the online businessman may try
other methods that are less conventional and more
revolutionary. In the meantime, these are great for any
affiliate marketing program on its first steps.
1. Effective email ads – This type of promotional material is
ideal for affiliates who have e-zines or newsletters that they
send their consumer/visitor base. In fact, most professional
affiliates have their own newsletters.
Therefore, a shrewd online businessman must place email
advertisements that will be included in the newsletters. He
should create several email ads with varying lengths. Some
affiliates like these ads to be short, while others prefer
longer email ads.
In writing email ads, the online businessman should remember
use animated words that trigger emotional responses from the
readers. The reason for this is that, buying is mostly an
2. Signature Files – This type of promotional material is
sought by some affiliates who have signature lines. Thus, the
online businessman must submit several clever lines to his
affiliates. When the affiliate finds a signature file that he
likes, he will include it in his own signature line.
3. Articles – This type of promotional material is needed by
affiliates who want good content in their websites, and even
their newsletters. The online businessman should have good
articles that can be posted in the affiliates’ websites. Such
good articles can also help the website’s ranking in search
4. Banners – This type of promotional material may not be the
most effective, but it can still attract visitors. The online
businessman must be ready with his banners that will fit into
various parts of the website, such as the toolbar, the
the top, and the bottom.
5. Product Images – This type of promotional material is
attractive to affiliates who want to display the images of the
products that they are promoting.
About The Author: Peter Garant's affiliate marketing
www.affiliatepays.com site sells affordable unique
webmasters that understand the need for unplagerised and high
quality content on their websites.