By Peter Garant
In affiliate marketing, all people involved in the program get
benefited. The affiliate earns income each time he refers a
visitor to the website of the merchant. And on the other side,
the merchant produces sales without spending a lot of funds
advertising and promotion. The goal, of course, of both sides
to attain as much earnings as possible.
Since the goal is to earn more income, both affiliate and
merchant should consider including the practice of back-end
selling in their business activities. Back-end selling is a
great support for affiliate marketing. It can greatly augment
the income produced from affiliate marketing.
Basically, back-end selling is the selling being conducted
after the initial sale. That is, when a visitor becomes a
paying customer for one product, another product can be
advertised and sold to the same customer. This second product
is called the back-end product. Since the customer is already
acquainted with the merchant or affiliate, there is already an
element of trust planted in between. Selling the back-end
product may be easier than the initial sale.
Historically, back-end selling has helped boost the sales of
both the online businesses and the land-bound companies. As
indicated before, the major reason is the established trust
between the customer and the merchant or affiliate. If the
customer is satisfied with the first product that he
he will logically assume that the online company is offering
quality products. A satisfied customer can be easily turned
into a “repeat customer”.
The usual technique in backend -selling is to make the
aware of another product, This second product can cater to the
other needs of the customer. And when the satisfied customer
becomes aware of the second or back-end product, he will
certainly look into it and may decide to purchase it. After
such a sale, the merchant or affiliate may offer another
Back-end selling had been proven to be powerful in augmenting
the income many traditional and land-bound companies. This
marketing practice has also made hundreds of online companies
flourish and expand. Therefore, it can be a marketing practice
that can surely work well with affiliate marketing.
While affiliate marketing will attract new customers and lead
to the first sale, the back-end selling can build loyalty
the customers. In other words, back-end selling is one major
ingredient in creating that winning formula in affiliate
Every affiliate should look into the financial promise of
back-end selling when coupled with affiliate marketing. These
two can make the affiliate earn unbelievably amazing income.
About The Author: Peter Garant's affiliate marketing
www.affiliatepays.com site sells affordable unique
webmasters that understand the need for unplagerised and high
quality content on their websites.