By Daniel Detlaf
The amount of false information available about e-mail
marketing on the net is staggering. If you are advertising
affiliate program through e-mail campaigns, make sure you know
what your responsibilities are.
The lawless days of spam e-mail are over, at least for U.S.A.
based advertisers. The CAN-SPAM Act of 2003 (Controlling the
Assault of Non-Solicited Pornography and Marketing Act) sets
forth specific requirements for advertising via e-mail. The
has been tested numerous times since being passed and fines
been levied, property seized, people have even been sentenced
As an affiliate marketer obviously you don't want to be on the
wrong side of this law. Luckily, complying with the provisions
in the law is fairly simple. Here is what it requires:
No misleading or fake header information. This includes the
"From:" and "To" fields.
No deceptive subject lines. You want your customer to know
you're selling anyway, so this should be no problem.
Messages must be labeled as advertising. Again, the moral is:
no sneaky stuff.
An "internet-based" opt-out method must be provided. You have
10 days to stop e-mailing a person once you have received
Messages must include your business (or home) physical
This provides accountability and a way for the customer to
verify that your business is real.
Breaking any of these rules could lead to a fine of up to
$11,000 per violation! Honesty is now truly the best policy.
You may be thinking: if this is such a big deal, why is my
inbox flooded with spam every day?
It's not a perfect world, and the short answer is that many of
those advertisers are breaking the law. Commonly they are
outside the United States in areas where prosecution may be
unrealistic. You, on the other hand, would probably be quite
easy to catch.
Be sure to read the detailed requirements for yourself. You
find more information at the Federal Trade Commission's
About The Author: Daniel Detlaf is a lifelong student and
one-time Day Trader with a few things to say about internet
marketing. Visit the home of his ebook "Make An Honest Living"