By John Harley
When used effectively business cards can be a great marketing
tool. In this article we will discuss 5 of the most effective
ways that you can use your business cards everyday.
1. Be Creative.
Be creative in the design of your business cards. Business
cards do not just need to be bits of paper with your contact
details on them. Be creative and give your business cards a
and purpose. Make them a powerful marketing tool in the
promotion of your business.
Your aim is to make your business card something that the
receiver will want to keep and make use of. This is the
difference between a well thought out and designed business
card and a piece of paper with your contact details on it that
will probably be thrown into the trash.
Give the recipient of your business cards a special offer. For
example if you are a school/training centre you may offer
'first lesson for free with this card' or if you run a shop
maybe you will offer '10% of any purchase over $50'.
Whatever your business, there is a creative way to give your
business card real value to the receiver. If you can think and
implement these new creative ways before your business does,
you will have an instant advantage in that area of business,
and should definitely see a rise in business if you have
promoted you cards correctly.
2. The 1 minute rule
The 1 minute rule basically says, if you talk to a person for
longer than 1 minute they should already have one of your
business cards in their hand.
This means in conversations you need to find a way to talk
about what you do, and be in the position to be able to offer
one of your business cards to the person you are talking to in
the first minute of conversation. This can be likened to a
conversation you may have with someone at the bus stop or on
the elevator. The conversation will end in a very short time
and you only have a very short time to get your message
or in this case get your business card to the recipient.
The 1 minute rule is basically just practice to get your
business card out there as much as you can. Many people go
through all the trouble of ordering business cards just to let
them sit in a corner of their office. To use business cards
effectively you must be giving them out at every opportunity
that you have.
3. Make them keepers
Once you have given your business card to someone what is
to keep it from being thrown in the trash or forgotten about.
Unless you are selling necessities it is probably fair to say
that most likely they do not need the product/services you are
offering at the present moment. Hopefully though in the future
will come a time when they are looking for that
and that is when your business card still needs to be in the
hands of the person.
Why does someone want your business card? If you cannot answer
that easily, maybe it is time to think about a new business
Does your business card have valuable information on it? By
valuable I mean a map, discount, calendar, measurements,
or anything relevant to your industry? If it doesn't, you may
want to think about adding a value feature to your business
4. Leave them everywhere you go
During a number of trips around a number of businesses in my
local area I have noticed piles of business cards on the
counters of various businesses. For example a recent trip to
accountant I noticed they had a few piles of business cards on
the counter for mortgage lenders, home loans, etc.
This can be likened very much to link swapping that goes on
with webmasters looking for business referrals from similar
Every place that you frequent, you should ask if they mind you
leaving a stack of you business card there for their
You could try this at your doctors office, your dentist,
accountant, lawyer, beauty saloon or hairdresser.
For similar businesses (e.g. accountant > lawyer or money
lender) maybe you can arrange to have a stack of their
cards displayed at your business when they offer your business
cards at theirs. This can be a very effective way to use you
business cards and can have great returns.
5. Ask for an opinion
'Do you mind if I ask you a quick question? I'm looking for
opinions on my new business card'. After asking the question
and bringing the topic up hand them a business card. Make sure
that they keep it, even if they try to hand it back to you
them that you have thousands printed already.
Thank the person for their time, and if they ever need the
product or service that you are offer that your contact
information is on the business card. Even if that person may
not directly contact your business, there is always a chance
that they may pass your card or business name onto another
Even in the worse case they may go home and tell their friend
how a nut just came and talked at the bus stop and handed them
a business card for his lawn mowing service. That friend may
say, 'I've been looking for a good lawn mower'. 'Here's the
business card I got'. And there is a situation where you may
still even get business out of handing your business card to a
stranger and even a disinterested stranger.
By following just one of the above five ideas each day, you
turn your business card into a great marketing tool, and see
almost instant increases in business.
About The Author: www.thebusinesscardshop.net Written
John Harley of 'The Business Card Shop'. The cheapest full
business cards guaranteed!!