By Greg Root
Learn the easy method I use to reveal marketing secrets.
Details of my findings using this method are also disclosed.
Two years ago, I began using ezine advertising as the
cornerstone of my online marketing efforts. From the need to
determine the most productive and cost effective ezines to
advertise in, I stumbled upon a method that revealed the
secrets of successful online marketers.
My method is easy to follow. There's 3 basic steps:
1.Examine several communication tools the experts use such as
an email or sales page.
2.Compare these tools and search for similarties.
3.Collect the common points and implement those findings.
For example, suppose I want to find out how to construct or
improve a sales page for a product I own or have resell rights
to. The first thing I do is to get online and do a search. In
this example, I search using the phrase "internet marketing
experts index". Second, I open every sales web page the search
produces in a multi tab browser (Mozilla). Third, I compare
pages looking for similarities. I note these down in Windows
notepad, taking care not to overlook details such as fonts,
colors, graphics, etc. Finally, I incorporate the information
collected into my own sales pages.
Now you know my method. Next, I reveal the secrets my system
has uncovered. The following sections disclose the common
factors of various communication tools.
Web Sales-Copy Page
I've looked at, and studied countless web sales pages. (I
estimate at least 50) Most of them have:
Red verdana headline in quotations
Testimonials (usually near the top)
Time or quantity limitations
A guarantee symbol graphic
Photo scan of their signature
Background logo images
An audio or video
Prices ending in the number 7
Most Cost Effective and Productive Ezines to Advertise In
I'm currently subscribed to about 30 ezines that I advertise
in. My experience has shown that the most cost effective and
productive ezines to advertise in usually have:
A testimonial page
Contact info including phone number and address
Solo ads running regularly (If they sell solo ads and you
see any, it's a bad sign)
A form for submitting ads
Require subscribers to double opt-in
Have a long waiting period for running my ad (indicates a very
popular ezine for advertising)
About 15 of the newsletters I'm subscibed to are from online
experts like Yanik Silver, David Vallieres, Mike Filsaime,
Russell Brunson, Len Thurmond, and others. When they send an
advertisement in the email I note the common points are:
An irresistible headline that poses an open-ended question or
Short double spaced paragraphs
Bulleted benefits statements
Limited time of offer or quantity available
Special price or bonus for limited number of responders (i.e.
the first 50 customers get half off)
P.S. that states a major benefit
Note: I save the most persuasive ads in a separate folder for
Search Engine Optimization (SEO)
I learn a lot about my competitors' SEO techniques by
their linking campaign. I initially do a search for keywords
related to my website. Next I get the url's of my competition.
Finally, I use an online tool at
www.marketleap.com/publinkpop to reveal the following:
How many links my competition has
Who links to them
Ideas for who to approach for link exchanges
Other related websites
I also use SEO Elite, a free tool to compare:
That's just some of the specifics. More can be revealed by
examining the benefits statements listed on the expert's sales
page or in their emails. You can get clues to the info. you
need to study. For example, one benefit statement for a sales
page info. product might say "The 3 Things Every Sales Copy
Page Must Have to be Successful." So, now you know you're
looking for 3 things they ALL have in common.
Remember to get the big picture, look for similiarities, then
study the details. That's the key to reveal the marketing
secrets of the masters.
About The Author: Greg Root started using ezine advertising
almost exclusively since 2003 and owns and maintains 'The
Ad Tester' at www.maxprofitpro.com/ - See the results
his ezine advertising campaigns to find the best ezine
advertising resources on the internet.