By Deanna Mascle
Internet marketing is exciting, challenging, and confusing. It
can make or break your internet business career and yet many
people who depend on internet marketing don't have a full
of the essentials involved in internet marketing.
In fact, many internet entrepreneurs waste a great deal of
time, energy, and momentum because they do not fully
internet marketing. Don't let this lack of understanding
undermine your income potential.
In order for you to better understand internet marketing and
its impact on your internet business you must know the answers
to these three key questions:
1. What Is Internet Marketing?
2. What Is The Cost Of Internet Marketing?
3. What Is The Benefit of Internet Marketing?
What Is Internet Marketing?
Marketing is actually rather simple. Marketing is
about an idea, product, service, or organization. Marketing
therefore encompasses advertising, promotion and sales as well
as the various techniques and forms of communication used to
advertise, promote and sell.
Marketing is broader than simple advertising or promotion in
that it includes researching the market to learn what
want and then setting out to meet their needs with the
appropriate product, price, and distribution method. Marketing
includes market research, deciding on products and prices,
advertising promoting distributing and selling.
Marketing also covers all the activities involved in moving
products and services from the source to the end user
making customers aware of products and services, attracting
customers to a product or service, keeping existing customers
interested in a product or service, and building and
maintaining a customer base for a product or service.
Internet marketing includes these same activities but also
pulls in various internet tools including web sites, email,
ezines, banner advertising, blogging, RSS, text links, search
engine optimization, affiliates, autoresponders, and other
What Is The Cost Of Internet Marketing?
The range of expenses for internet marketing is huge. There
a number of promotional and marketing ventures that can cost
nothing or only pennies a day while other advertising efforts
can cost you thousands a day.
It is important to consider your goals -- both long-term and
short-term -- as well as how much each prospective customer is
worth to you. This will help you determine a workable budget
for your internet marketing campaign.
Many internet promotions are free, you can set up a web site
and/or blog for $250 a year, and you can buy text links for
a month. You could easily spend $25-50 a day for advertising
there are many cheaper ad options available.
The best program is to start small and cheap and slowly build
as you test and learn what is successful for your market and
product. There is no perfect acvertising solution that works
wonders for everyone. Each marketer and each product has a
What Is The Benefit of Internet Marketing?
Internet marketing offers more benefits than many traditional
marketing mediums. The very nature of web sites and blogs is
that they continue working to promote and market your product
long after your initial marketing effort is over. Similarly
many advertising efforts, such as ezines, newsletters,
and text links also continue to increase in power over time.
Email marketing can be a tremendous surge in contacts and
and offers the ability to personalize your message as well as
reach a targeted audience so your chance for sales goes up
The other tremendous benefit of internet marketing is that it
offers convenience and immediate satisfaction. Your potential
customer sees your marketing message when it is convenient for
them -- and often when they are seeking information about your
specific topic. Then you offer them the ability to act on that
interest right then. They can locate your product and buy in
the time it would take to watch a commercial on television or
turn a page in the newspaper. That is the power of internet
Now that you have the answers to these three key questions,
are ready to begin your own internet marketing campaign -- and
succeed with your internet venture.
About The Author: Experienced webmaster Deanna Mascle is glad
to offer Answers About Internet Marketing at