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By Patsi Krakoff, Psy. D.
Would you like to know a winning formula on how to make money
on the Web from writing articles? Here's how I do it: I write
an article, create 4-5 versions of it, and sell it for use by
others in my same profession. In fact, just that one part of
my
business generates enough income to fully support myself
comfortably. Just about anyone in any profession or business
can copy this formula.
I write articles for executive coaches and business
consultants. They use different versions of my articles in
their own newsletters, with their own names in the byline.
When
they purchase an article, they get reprint rights, but not
exclusivity. But since they are in all parts of the country,
and the world, they don't bump into others using the same
article. They are also free to change the article.
This formula can be used in any industry. Let's say you are a
veterinarian. You know a lot about pets, and about your vet
clinic clients. You can easily write articles that appeal to
your customers who are pet owners. You may already write and
publish a regular newsletter with articles that appeal to your
clients and potential clients.
What's to stop you from writing your article to suit the needs
of other vets who need to send out a newsletter? You post a
brief synopsis of this article on your website for vets,
offering it to them for a fee. They buy the reprint rights,
and
it gets used by hundreds of other vets who want to save
themselves time and energy on their own newsletters.
That is one way of making money by writing articles on the
Web,
but here are four more ways, all from the same article.
This same article is revised several times in several lengths.
It can be sold in three different lengths, for example, 2000
words to form a 4-page newsletter, 1000 words for a 2-page
newsletter, and 600-700 words for electronic email ezines.
That
makes three more ways to sell the same article.
You also take that same article, change the title, make it
more
personal adding your own experiences, including your personal
details and website links. You submit it to article
directories
on the web.
This version of your article with your name on it gets picked
up - this time for free - by other websites looking for
content. Each time another website publishes your article on
their site, they link back to your site. The more incoming
links you have to your website, the higher value the search
engines give you.
This means you will start coming up higher in the search
engine
rankings when people type in key words in Google or one of the
other search directories. That is a fifth way to make money
from the same article. This technique is more indirect. Your
article is being used for free, but the linking power will
drive new customers to your site.
Finally, you can use this same article, or another altered
version of it on your own website and blogs, to attract new
clients to you. Having quality content on your site and on
your
blogs will ensure that readers appreciate your expertise and
use
your services, or buy your products.
Here's a bonus idea for making money from your articles:
compile a group of articles about the same topic, format them
into a PDF e-book, and sell it on your site.
You probably have knowledge and expertise in your own field
that others would pay for, in order to have quality content
for
their own newsletters. This method requires good writing
skills,
or you can hire a professional editor to help you. It also
requires you master the art of marketing on the web in order
to
reach potential buyers of your articles. To market
successfully,
you can submit your articles to the many article directories
on
the Web, and quickly build traffic to your websites and blogs.
About The Author: Patsi Krakoff, Psy. D. of Customized
Newsletter Services has a doctorate in psychology and a
background in journalism. She is a leading provider of content
and newsletter services to executive coaches and business
consultants. She licenses her newsletter system to a variety
of
industries. For information, visit
www.CustomizedNewsletters.com
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