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By Boyd Troublerr
Web analysis or web log analysis is the process by which one
finds out the typical usage of the internet for any given
category of variables. It searches or “parses” the logs of
popular servers to compile the data into useable, legible
forms. This is necessarily done with computer software because
the log is constructed of code that is not readable to the
human and untrained eye and needs to be separated out and
translated into useable information. The software that is used
to do this is called a parser and is most often generated by
another script that is called a parser generator. Multiple
parsers are necessary as there are multiple forms or languages
in which the web logs can be organized.
So what kind of information can you gain with web analysis
tools and why is it so essential for success in the internet
marketing sector? All of the information that is gained is in
terms of numbers of events that involve sites located on a
particular server. This would include number of visitors,
number of unique visitors, the days of the week and times of
day for those visits, the links visited from that page, the
search engines used, and the keywords/phrases that were used
to
get to that site. As you can imagine this is invaluable
information when you are trying to market to a certain
population if you know that populations tendencies on a huge
scale. It is these trends that make internet marketing the
“science” that it is.
Imagine with me for a moment that you want to start to make
money on the internet but you have no idea where to start. I
would suggest that you start with some research which is smart
in any area of business that you want to get into. The
research
in this case would be carried out by a parser, or web analysis
tool. You can then find things out like the top 10 sales pages
visited for the previous month, previous six months, previous
year, etc. With this information you now have a good idea of
what is selling on the internet. Now you need to know how to
sell it right? Well with the same tool you can find out what
pages were used most to sell/buy that product that you have
chosen. You can also find out the keywords that were used and
the search engines that ranked that site high.
As you can see this is the very basis on which all of internet
marketing is built on. Knowledge in this industry is power and
web analysis is how you get this power. There are many tools
each with there pros and cons. Try them out (many have a trial
period) and find which you are most comfortable with and start
making money!
About The Author: At 21 Boyd Troublerr is certainly new to the
scene of web analysis, but being trained at a premier business
school in internet commerce makes him no less qualified than
senior writers in this exciting field. For more go to
www.webanalysishelp.info.
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