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How Direct Marketing Helps Your Internet Business To Prosper

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By Evelyn Lim

Please consider this free-reprint article written by: Evelyn Lim ----------- IMPORTANT - Publication/Reprint Terms - You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included. - You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site. - You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications. - You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only. - If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to evelyn@e-bizmap.com - If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to evelyn@e-bizmap.com - We request that you ask permission from the author if you want to publish this article in print. The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article. ----------- Article Title: How Direct Marketing Helps Your Internet Business To Prosper Author: Evelyn Lim Category: Marketing Word Count: 563 Article URL: www.isnare.com/?id=3220&ca=Marketing Format: 64cpl Author's Email Address: evelyn@e-bizmap.com Article Source: www.isnare.com Online Publisher Tool: www.isnare.com/html.php?id=3220 ------------------ ARTICLE START ------------------ What is direct marketing? Put simply, direct marketing is a process of recording information about your customerís response to a planned marketing activity.

Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customerís feedback by the actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated.

As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly.

In a nutshell, the internet makes it possible for you to track your individual online communication with a customer and to know what happens over time.

With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for the best response. Having good knowledge about your customers will definitely put you ahead of your pack!

So what are the qualities that constitute a good online customer? He/she is:

* Open to your offers. * Repeat buyer. * Buyer of your front end / back end products. * Easy and low cost to maintain. * High revenue dollar value per acquisition cost. * Loyal to you. * Swear by you!

The reverse is true of a poor online customer. He/she is:

* Not open. * A complainer. * A single transaction buyer. * An easy product switcher to your competitor's. * Not loyal. * Quibbles a lot on price. * Expensive to acquire and expensive to maintain. * Low revenue dollar value per acquisition cost.

How then, do you pinpoint a good customer against a bad one? What kind of information do you need to know about your customers? Here are 8 critical but very basic information that you must gather:

1. Who are they? 2. What do they buy? 3. When do they buy? 4. How do they buy? 5. Why do they buy? 6. Where do they buy? 7. Are they satisfied? 8. What is their buying power like?

One way of getting the information that you need is to simply conduct a survey on your mailing list. Hot tip! Make it easy for your subscribers to fill up the survey and give them an incentive to do so!

The same pareto principle should apply to your online business: the 80/20 rule. The principle just means that 80% of your sales are generated by 20% of your customers.

If this is the the case, instead of spending huge sums on customer acquisition, it may be a more prudent measure to spend resources on knowing and understanding more of this 20% segment. Cultivate good relationships with this 20% segment and reward the customers here for staying true to you. (Again, this knowledge is only possible if you have surveyed or kept track of your entire customer base.)

All in, having happy, loyal and satisfied customers will result in a business that prospers. And you can achieve this through direct marketing and knowing what, where and how to please your customers!

About The Author: Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit www.e-BizMap.com . Or, read her blog "Online home business journals from Singapore" at www.EvelynLim.com for more information ------------------ ARTICLE END ------------------ For more free-reprint articles by Evelyn Lim please visit: www.isnare.com/?s=author&a=Evelyn+Lim ------------------------ Yahoo! Groups Sponsor --------------------~--> In low income neighborhoods, 84% do not own computers. At Network for Good, help bridge the Digital Divide! us.click.yahoo.com/EpW3eD/3MnJAA/cosFAA/TBhwlB/TM -------------------------------------------------------------- ------~-> Community email addresses: Post message: Free-Content@yahoogroups.com Subscribe: Free-Content-subscribe@yahoogroups.com Unsubscribe: Free-Content-unsubscribe@yahoogroups.com List owner: Free-Content-owner@yahoogroups.com Shortcut URL to this page: www.yahoogroups.com/group/Free-Content Free Text to HTML Converter for Publishers! website101.com/cgi-bin/t2h/Mt2h.cgi Yahoo! Groups Links <*> To visit your group on the web, go to: groups.yahoo.com/group/Free-Content/ <*> To unsubscribe from this group, send an email to: Free-Content-unsubscribe@yahoogroups.com <*> Your use of Yahoo! Groups is subject to: docs.yahoo.com/info/terms/