By James Brausch
To have a successful Internet business, you need only three
It really is that simple. If you have those three thingsÖ
competently performed, you will have a succesful, profitable
Internet business. Letís talk about competency in each of
three areas and how you can quickly master each one.
You need a product that people want. Donít fall in love with a
product just because you think itís cool. Iíll go into details
in a future article, but I look at two things to determine if
product is wanted enough for me to sell it:
1. Are there people searching for that product (I use the
2. Are fellow marketers willing to pay a significant amount of
money for traffic for that search term because people are
buying (I also use the Overture tool).
I multiply those two numbers. If the result is higher than the
result for the product ďair gunsĒ, Iím willing to get into
market. Why ďair gunsĒ? It was simply my first profitable
product. Can products that score lower than ďair gunsĒ be
profitable? Iím sure they can, but there are enough markets
that score higher than ďair gunsĒ, Iím not willing to chance
BTW, donít get too hung up on the product. It is the least
important of the three items. Copywriting and traffic are
infinitely more important to your business. Donít spend two
years developing a product. There are already thousands of
products available on the Internet that you can market and
a percentage as an affiliate. Choosing your product should
no longer than a half an hour, not two years. You can run the
numbers for 6-10 product ideas in less than half an hour and
make your decision. Then start concentrating on what really
mattersÖ which isÖ
Now you need to describe your product. You will do this in
ways. You will create a sales page on a web-site that will
describe the product and try to sell it. You will write small
text ads to run on PPC search engines. You will write similar
one and two line descriptions to enter into affiliate
You will write articles and resource boxes for those articles.
You may even write a signature line for use on forums.
The point is that copywriting is what conveys the message
your product. It is simply some words. You can sometimes uses
pictures and videos, but it is generally the words that
actually do the selling. Donít forget that you are in the
business of words.
How do you decide what words to use? You have three choices if
you are a beginner:
1. Hire a high priced copywriter. Generally you will want to
pay $5,000-$10,000 per sales page for a decent copywriter.
me a note if you want referrals. I know two of the best.
2. Use copywriting software that scores words. I recommend
Glyphius which you can read more about at Glyphius.com. It
scores your prospective ad copy against a massive database of
profitable ads. You can simply make up some copy and click the
score button. Then change it and click the score button again.
Pick the highest scoring text after you have worked with it
awhile. Youíll have copy that the pros will envy and more
importantlyÖ copy that will convert that traffic into
3. Fail for a long time while you are learning. Donít laugh.
Most Internet marketers choose this path. If you are persisent
enough, you will learn what works and what doesnít.
Once you have copy that sells, you need to get people to see
it. We call that ďtrafficĒ on the Internet.
There are dozens of ways to get traffic on the Internet. Let
focus on two ways that I recommend to beginners because both
free (well; there is a small one-time cost to get started, but
you donít pay for each visitor like some other sources).
1. Search Engine Optimization - get free traffic from the
search engines by being ranked high for the search terms
associated with your product.
2. Article Submission - get recognition and links to your site
by writing and submitting articles.
Letís talk about Search Engine Optimization first. First of
all, DO NOT waste weeks and months of your life listening to
the lemmings on the SEO forums. In my experience, they are
the blind leading the blind. There are three factors to search
engine optimization you should focus on:
a) Your domain and URLs
b) On page optimization
c) Links to your site
For the first, I recommend you choose your domain and URL
structure using Nemeas. You can read about it at Nemeas.com.
is very simple to use and is also based on a massive
analysis of the leading search engine. You simply score
prospective domains and URLs and select the highest scoring
I donít recommend any on page optimization unless you are
creating free content sites to feed traffic to your sales
Instead, optimize your sales page for selling with Glyphius
donít worry about the on page search engine factors.
For getting inbound links to your site, I recommend article
submission. I recommend that you use Artemis Pro. You can read
more about it at ArtemisPro.com. It gives you a boost above
other currently available article submission tool because it
submits a unique article to each publisher. That boost can
amount to an 1875% increase in effectiveness given the same
amount of time invested.
At the end of each article, you should have a resource box
a link back to the site with your sales page. That resource
should be optimized with Glyphius.
Thatís it. Running a successful, profitable Internet business
is really just that simple. Itís just choosing the right
product, choosing the right words for your copywriting and
choosing the best way to get traffic to your sales page.
Please visit my blog often at www.JamesBrausch.com for further
lessons on the simplicity of Internet marketing. Iíll post
regular lessons there. Every entry on my blog is categorized
into three topic areas: Product, Copywriting and Traffic. Just
choose one of the topics to find out more information about
that area of running a successful Internet business.
Hereís to your success!
About The Author: James D. Brausch is the creator of Artemis
Pro article marketing software, Glyphius copywriting software
and several other acclaimed Internet marketing tools. Check