By Frank Sousa
A few weeks ago I was watching my 7 year old Grandson Joel as
he was drawing a picture of a strawberry patch.
As he drew, it began to look more and more like a Christmas
wreath than a strawberry patch. I told him that it looked
pretty good, but suggested to him that "maybe you could put a
few strawberries here, and here and here" as I pointed to the
big white area in the middle of his drawing.
He looked at me in all seriousness and said...
"Grandpa, it doesn't matter what YOU think, it's what the
It was funny at the time, but I have been thinking about this
quite a bit.
You know what? He is right!
There is a great lesson to be learned here. The lesson applies
very well to Internet marketing. Actually it applies well to
ANY kind of marketing, it doesn't necessarily have to be on
We have a tendancy to come up with an idea that we think is
greatest thing since sliced bread. We're absolutely convinced
that everybody will beat a path to our door to buy our
We spend lots of money to develop a sales campaign, build a
website, buy advertising and so on, and spend a lot of time
effort to draw people to our website, get good search engine
positioning, and then more often than not we're disappointed
because very few people buy our products.
Could it be that the marketplace doesn't care about our
Does that hurt your ego? It shouldn't. It should open your
to this very simple, but wildly profound truth.
IT DOESN'T MATTER WHAT YOU THINK, IT'S WHAT THE MARKETPLACE
THINKS THAT IS IMPORTANT!
Big companies spend millions of dollars on market research,
testing and surveys before they ever spend any money in
developing a product or marketing a product. Doesn't it make
sense that before we ever spend a dime on any kind of product
development, website development or whatever that we should
spend some time first to find out what people are buying, when
do they buy, and how do they buy?
By doing proper research in advance, you'll save yourself a
of wasted time and effort, and you'll be rewarded many times
over by successful, money making websites. Finding profitable
"niches" is not a difficult process, but it can make all the
difference in the world as to whether or not your website will
be a huge success or a dismal failure.
As you consider what kind of websites you'll be building, keep
in mind the lesson learned from a 7 year old.
About The Author: Learn how to duplicate Frank's forumula
he took an idea to sales of $37,641.85 in just 24 days. YOU
use this same formula to build your own online income.