By Adam Katz
The frustrating thing about being in the dog training business
is coming to the realization that 90% of your time is spent
training people, rather than dogs.
To really deliver the results, a professional dog trainer must
train the owner how to train their dog. Rather than just going
in and training the dog.
Because dog training is:
A process of establishing and promoting a proper relationship
between the owner and the dog...
Developing a way of communicating so that commands are both
understood and have meaning...
... simply traing the dog doesn't cut it. Sure, technically
you're fulfilling your part of the agreement. The owner comes
to you and pays you to train the dog.
But again, because it all gets back to developing a proper
relationship between the owner and the dog, if I do the
training, then the dog end up developing a proper relationship
with me! But when he goes home with the owner, he still has
same dysfunctional relationship he's always had.
So, one of the things that's really made me successful in this
business has been my ability to teach the owner how to handle,
train and work with his own pet. That way, even if he travels,
or buys a new home... the dog is still going to respect,
respond, bond and want to please his owner. (Once more, it
doesn't do the owner any good if his dog does back flips on
command, but only for the trainer).
The problem with being ethical and honest about my approach to
dog training (or people training, to be more specific)... is
that your business model is left open to one very annoying
in your ointment."
And that annoying "fly" is the fact that, even though my dog
training techniques are easy to master, and work really
quickly... there's always going to be a certain small
percentage of dog owners who are... well, quite frankly...
About The Author: Adam G. Katz is the author of the book,
"Secrets of a Professional Dog Trainer: An Insider's Guide To
The Most Jealously Guarded Dog Training Secrets In History."
Get a free copy of his report "Games To Play With Your Dog"
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