If you already have a website or want to get one then spending
time learning what your website needs to have in order to
increase online sales should be your primary step you take. In
this article we are going to cover some major TOP 10 points on
what your website should have to consistently drive online
1. Get the attention through clear marketing messages – Your
website should have a clear message about your products or
business. Show your visitors the benefits they get if they
choose your product or business. Make sure that you define
marketing messages clearly for all your critical audiences.
2. Make your visitors feel comfortable – Make sure that your
visitors will feel comfortable on your website. Use nice and
creative graphics with your content. Use your main business
address on your contact page and not P.O. Boxes since it won’t
make your business look very dependable. You should also have
your phone number located on all of your pages on a visible
spot. Your answering message should have the name of your
business recorded on it. You are a professional right?
to always have your e-mail, phone number, or contact form
accessible from all pages of your website so your visitors
have to struggle to get in touch with you. Another good idea
to provide FAQ page to give your visitors the extra confidence
to buy without having to contact you.
3. Create a newsletter – Provide your visitors with a
newsletter that they can easily subscribe to. This is your
marketing tool that doesn’t cost you anything. It is something
catchy that will grab their attention and make them want to
4. Include your specials – Make sure that you give your
visitors good reasons to buy from you. When you tell your
potential customer who’s just looking around that you will
them the best deal in town, and to call you back before they
buy. I can guarantee that if you handled the communication
they will call you back before they make a buying decision.
you say to them will always be in the back of their mind. Now
don’t think that you need to beat the price that they bring
back to you. You can always include something extra special to
5. Keeping in touch with existing customers – Remember that
your existing customer is more likely to buy from you again,
refer you to someone, than someone you find who in only
interested in your product or business at the time. Remind
customers by phone, e-mail, or postcards about your website or
business and let them know about the updates or specials that
6. Create an online marketing campaign – Set some time aside
every once in a while and keep looking for ways to promote
website. Establish new linking partners that will advertise
website on theirs. Write interesting and resourceful articles
that can help other website owners to provide for their
visitors. Establish your monthly budget and invest it in
engine marketing or good business related websites that will
bring you quality visitors.
7. Improve you website graphics - Try to stay away from clip
art images or something out of style because it won’t have
effect. Make your graphics unique and come up with nice and
catchy advertising tag lines. If you need help, hire an agency
that will help you come up with the appropriate marketing
messages and design eye catching advertising pieces that will
seize your visitors’ attention.
8. Perform a regular competitor and customer research –
Continue doing research on your competitors and customers. Try
to keep your website updated and competitive. After all, the
website is your best educated and most knowledgeable salesman
that works 24/7.
9. Customer is always right – Your customer is always right,
even if they are not. It is important to acknowledge the
comments or concerns your customers may have. This will allow
you to improve your website in order to make future customers
completely satisfied. After you have changes made, jump right
back into selling again.
10. Choose a reliable web hosting - Don’t settle for less or
judge the hosting by price. You need your website to be
available to the world all day everyday. Please note that
is no such thing as “unlimited bandwidth” in web hosting. Any
good network engineer or technician can explain why that is.
These 10 tips will help you understand how to increase your
online sales. To finalize this article I just want to add two
more very important things. Please do not put your picture on
the home page. Your navigation of the website should be easy
follow and fool-proof. Don’t complicate things by providing
many options for the customers that will just get them lost.
Now go sell.
About The Author: This article was written by AKBrothers, LLC
at www.akbrothers.com, www.akbrothers.net.
Reproductions of this article are encouraged but must include
link back to www.akbrothers.com.