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By Michael Paetzold
If you are like most new marketers you just dread logging into
your autoresponder and seeing that you have lost list members
due to them unsubscribing. Well I am here to tell you three
good reasons to look forward to getting unsubscribes.
The first is that you are actually using your list. The only
way that I have ever seen to not get an unsubscribe is to
never
send an email. If you are not going to use the list why go to
the time and effort to build it. So congratulate your self
when
you get the unsubscribe because you are actually using your
list.
The second thing is that someone is opening your email. To
unsubscribe they had to at least open the email and click the
unsubscribe link. The good thing is that your headline worked
and got them to open your email. Now if you are using
dishonest
headlines, (You have won, your account status, and other
headlines along those lines) this is not a good thing and you
are reaping what you have sown. If you are using a solid
headline that matches your email and it gets opened this is a
good thing. Your headline is doing its job.
The third good reason to be glad to get unsubscribes has to do
with personality. Now here is a shocker (said with sarcasm
dripping from the keyboard) Not everyone is going to like you
or your writing style. Those that don't will unsubscribe. The
good thing though is that if they don't care for your style
you
will never build a relationship with them. If you can't build
a
relationship with them they will most likely never buy from
you. So each unsubscribe will make your list more targeted to
people who actually like your style and are more likely to
respond favorably to your offers that meet their needs.
So now you have three good reasons to no longer dread seeing
that people have decided to unsubscribe from your list.
Rejoice
in the fact that you are actually making your list stronger
and
more profitable for you in the longer run.
About The Author: Mike Paetzold is the co-author of Opt In
Master Course a series of lessons that are designed to help
you
build a profitable list. You may get more information at
optinmastercourse.com/mikepaetzold.html
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