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By EvelynPlease consider this free-reprint article written by: Evelyn
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Article Title: 10 Reasons Why Your Online Product Is Not
Selling
Author: Evelyn
Category: Marketing
Word Count: 357
Article URL: www.isnare.com/?id=2311&ca=Marketing
Format: 64cpl
Author's Email Address: evelyn@e-bizmap.com
Article Source: www.isnare.com
Online Publisher Tool: www.isnare.com/html.php?id=2311
------------------ ARTICLE START ------------------
There are tons of online products that you can sell and
represent. Just check out the directory at www.cj.com
,
www.clickbank.com and the multitude of affiliate
programs
out there.
But before you jump into creating your website and go on a
grand marketing blitz, it is important to spend some time
studying what product to sell. Here are 10 reasons why some
of
products fail to bring in the sales:
1) Product does not meet the basic needs of the customer.
2) Product does not add value to the customer.
3) Product is of poor quality and fails to perform up to
expectations.
4) Product is created for the wrong target market.
5) Product is already obsolete due to fast changing
environment.
6) Product is too generic and has no distinct advantage.
7) Product is wrongly priced.
8) Product has a packaging that does not appeal to the
customer.
9) Product is in a market that is too competitive.
10) Product is not user friendly and is too complicated to
use.
Enhancing or changing the product’s specifications are not
within your control if you are not the one creating it. Hence,
the only way to a great business plan is to avoid being
associated with a product loser.
To analyse the product in question, try putting yourself in
the
shoes of a potential customer and test it for usability,
reliability and whether it meets your needs. You can also go
to online discussion forums to check if there are any negative
comments about the product or alternatively, if there are
credible testimonials written.
One very important aspect to address also is the after sales
support of the product. You do not want to be caught selling
something for which there is no available support from the
originating merchant. The best way forward is to test the
product and email or contact the vendor on your questions. If
there is no reply within a reasonable time frame, move on to
the next product to analyse.
About The Author: Evelyn Lim is an online business
entrepreneur. She publishes a free weekly newsletter "Mapping
You to Success" for aspiring e-biz owners. The aim of her
publication is to equip readers with the skills to acquire
multiple sources of online income. To subscribe, please visit
www.e-BizMap.com .
------------------ ARTICLE END ------------------
For more free-reprint articles by Evelyn please visit:
www.isnare.com/?s=author&a=Evelyn
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