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By EvelynPlease consider this free-reprint article written by: Evelyn
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Article Title: How Opt-in Email Marketing Helps You In Your
Online Business
Author: Evelyn
Category: Marketing
Word Count: 539
Article URL: www.isnare.com/?id=2313&ca=Marketing
Format: 64cpl
Author's Email Address: evelyn@e-bizmap.com
Article Source: www.isnare.com
Online Publisher Tool: www.isnare.com/html.php?id=2313
------------------ ARTICLE START ------------------
The consumer of today is increasingly bombarded by marketing
messages from various media channels. For those that tire of
the constant onslaught of ads, they have the option to
“opt-out”. They may choose not to open up your email ads or
simply “mute” their remote control so that they don’t listen
to your audio message.
So, how do you, as a online marketer, ensure that your
marketing messages reach your customer? What steps can you
take so that your marketing campaign is “read”, “seen” or
“heard”?
The answer: Provide opt-in email marketing.
Opt-in email marketing provides a reasonable, go-to-the-market
model that will ensure that your messages are “read”, “seen”
or
“heard”.
What is email opt-in marketing all about?
Opt-in email marketing is not merely a one-time process about
asking your customer to opt-in or opt-out of a specified
medium
(in this case, your autoresponder emails).
It involves the customer giving you the permission to send
your
marketing materials and giving you private information on
where
to send them to. The customer is more likely to “read”,
“hear”
or “see” your marketing message if he/she has already given
you
the prior permission to do so.
In the highest form, opt-in email marketing involves an
ongoing, evolving relationship between you and the customer.
The relationship is one that becomes increasingly focused,
with
the relevant exchange of information and value.
The steps to an online opt-in email marketing principally
involves:
1) Placing your ad in websites that your prospect are likely
to
visit.
2)Providing an opt-in box to collect mailing information from
your prospect and getting his/ her permission for you to start
a possible email relationship.
3) Giving a freebie to your prospect to “opt-in”. The freebie
has to be relevant in theme to what you are selling.
4) Offering an email course, teaching the consumer about the
product or service.
5) Continually reinforcing the incentive for your prospect to
remain on your subscriber list. This can be by offering
him/her quality content on a related topic of interest, etc.
6) Providing more incentives to get to know more about your
customer. You may at this point, conduct surveys to build
your
database of information on customer preferences. You can then
easily match your products to the customer needs.
Opt-in email marketing has lots of benefits for you and your
customer:
* Increased customer loyalty due to constant contact.
* Customer needs and preferences are met.
* Increased “word of mouth” referral for your products or
services as the customer becomes more satisfied.
* Increased sales for your other products and services.
* Lower cost per order because marketing waste is minimized.
Note that, in order to retain your customers, what you must
continually offer is value. Otherwise, your subscriber can
easily “opt-out” and you would have lost a prospect.
The burden is on you to build and nurture the relationship.
Customer loyalty cannot be taken for granted, it has to be
earned. Turning the loyalty into trust will surely propel
your
profits.
About The Author: Evelyn Lim is an online business
entrepreneur. She publishes a free weekly newsletter "Mapping
You to Success" for aspiring e-biz owners. The aim of her
publication is to equip readers with the skills to acquire
multiple sources of online income. To subscribe, please visit
www.e-BizMap.com .
------------------ ARTICLE END ------------------
For more free-reprint articles by Evelyn please visit:
www.isnare.com/?s=author&a=Evelyn
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