By Kirsten Hawkins
Templates are the design elements that you might have noticed
some sellers using on their auctions, like the borders around
the edge, and the different fonts. Many sellers who are new to
eBay don’t bother using them, and you might not have either –
generally, a descriptive listing and a good picture will do
job just fine.
If you want to really finish your auctions off and make a
really good impression on your buyers though, it’s useful to
have a good template. Here are a few tips on what to do and
what not to do.
Choose something appropriate. The most important part of your
template is what you choose in eBay’s listing designer (in
3 of the Sell Your Item process), or the equivalent in
listing software you’re now using. You might prefer to use
third-party software for this, as eBay’s designs can be
Anyway, the different template designs will usually be themed,
with names like ‘Computers’, ‘Toys’ or ‘Crafts’. Make sure
you choose is appropriate for what you’re selling – those
flowers might be very pretty, but what exactly do they have to
do with DVDs?
Put the photo at the top. The photo of your item is far more
important than the text. Put your best photo at the top of the
description, followed by the text, and then finally any extra
pictures you have. The full-size photo of the item is the
thing your buyers want to see when they click your auction –
leave it for last?
Add your logo. A well-designed logo gives a professional air
your auctions, especially if the colour scheme and look fits
with the rest of the template, and it also serves to create
more recognition when people have seen your auctions before.
Pay a logo designer a few dollars to do you a logo if you
have one already.
Don’t be afraid of large fonts. Fonts are supposed to be
different sizes sometimes. When you have something important
say, don’t be afraid to put it in a bigger font,
just as long as you don’t get carried away, of course.
Learn a little HTML. It might sound scary, but there are
of books out there about learning HTML, and a little goes a
way. Once you know what you’re doing, you’ll find all sorts of
ways to make your auction look better – you’ll be able to put
complicated information in a table,
Preview your listing. Remember to click that ‘Preview listing’
button to see what everything’s going to look like when it
live. Good luck!
One of the best things you can put into your auction template
to make it more appealing to buyers is something called a
‘SquareTrade seal’. This seal is a promise that you will
any disputes using SquareTrade, an independent dispute
resolution service. We’ll take a closer look at what it is and
how to get one in the next email.
About The Author: Kirsten Hawkins is an Ebay and internet
auction enthusiast from Nashville, TN. Visit
www.auctionseller411.com/ for more great tips on how to
make the most from Ebay and other online auctions.