By Marcia Yudkin
I'd be a zillionaire if I earned a dollar each time someone
complains that all the great domain names are already taken.
It's just not true, however. Even in a highly competitive
industry, you can think up original, appealing domain names
businesses by using naming tactics that few people use, such
1. Focus on results. What is the outcome or end result that
people want to have from buying a certain product or service?
How do they feel when they have finished the transaction? My
own company name, Named At Last, falls into this category.
2. Look for puns. Make a list of relevant keywords, say each
out loud and play around with the sounds. Puns are much less
likely than other kinds of names to have been registered
because their component parts are not actual words. For
instance, the name Sitesfaction, for a web design company, was
a finalist in our first naming contest - and an available
domain at that time despite tens of thousands of web design
firms in the English-speaking world.
3. Think slang. Let your imagination and memory fly around for
pleasing-to-the-ear expressions. As of today, the domain
BoyOhBoyToys.com for an online toy store is unregistered, as
a domain for its sister store AttaGirlToys.com.
4. Go symbolic. Suppose you're an expert on the horror genre
and want to start a paid online community for horror fans.
Horrorific.com, horrorgate.com and Horrornet.com are all
but as of today, the less obvious and more vivid FrightOwl.com
5. Vary real words. "Google's name is a play on the word
googol, which refers to the number 1 followed by one hundred
zeroes," says the Press Center of the world's most successful
search engine. "The word was coined by the nine-year-old
of mathematician Edward Kasner," it continues - providing
another hint for creative naming: consult a kid.
About The Author: Marcia Yudkin is the author of 6 Steps to
Free Publicity and ten other books hailed for outstanding
creativity. Find out more about her new discount naming
company, Named At Last, which brainstorms new company names,
new product names, tag lines and more for cost-conscious
organizations, at www.NamedAtLast.com