By Louis Allport
Interested in making a full time income running an internet
Well, one of the first things you need to do is forget a lot
the "myths" that keep being repeated online. Let's go through
five of them here:
Myth 1: "Running a successful online business is easy".
No it isn't. No business success comes easy.
If money was really that easy to make, word would spread and
everyone would jump on it, including investors!
Business doesn't work like that - it's competitive, and
of this requires hard work and vigilance.
If you treat your internet business like a job, and always do
your very best for your boss (you), then you're off to a great
That said - if you're only looking to make $200 extra a month,
or even $500 extra a month, that IS easy. Just sell some odds
and ends on eBay. A part time income is not particularly
difficult to achieve online with online auctions and other
outlets like Amazon Marketplace.
But - if you're looking for a full time income, you need to
work at it. There is no "secret formula", never was and never
Myth 2: "Running an internet business costs next to nothing".
Well, somewhat true, but it misses the point.
You can run an online business very cheaply (my basic running
costs are around $150 a month - hosting, autoresponders...etc)
but if you want your business to grow at very low cost, you'll
have to do all the promotions for free.
Free online marketing tactics generally take time to work, and
require a lot of elbow-grease: writing articles to distribute,
writing pages to get search engine traffic, creating products,
building up an affiliate program, getting links in to your
Alternatively - if you want to speed things up, you can
advertise. And depending on how well your site converts
visitors into customers, and how targeted your advertising is,
you can grow very quickly that way.
If you're interested in putting a few hundred dollars aside
into an "advertising fund" and trying to build your business
quickly that way, pay-per-click advertising would probably be
the best way to start.
Focus on Google Adwords & Yahoo Search Marketing (formerly
Overture) for starters since they have the most traffic, as
well as the most responsive traffic.
But before diving in headfirst and potentially throwing good
money after bad on inefficient advertising, it's strongly
recommended you fully understand the subject, or get the
of a professional.
Either consult with one (if you can find a reputable one), or
devour eBooks on the subject.
Recommended eBooks are anything by Andrew Goodman or Perry
Marshall. Make sure the information is up to date though as
pay-per-click field changes incredibly quickly. Twelve months
a lifetime when it comes to the search engines.
Also recommended is spending time absorbing the Google Adwords
training site and also the Yahoo Search Marketing training
Both these companies want you to succeed with your advertising
(since you'll advertise with them for longer) and so have a
of great information to help you get started and build a
successful advertising campaign.
Myth 3: "All traffic is the same".
This myth often presents itself as "Buy 10,000 visitors from
for $9.95 and you'll make lots of sales!" (or something along
Ignore such sales pitches - they're complete rubbish. And
Bulk traffic like this is completely untargeted and a complete
waste of your time and money.
Just think - if you were selling a book through direct mail on
"How To Get Rich In Real Estate" and you had to choose a
mailing list to promote to, would you rather:
1) Mail your offer to a list of people who had already
expressed an interest in the subject by purchasing similar
2) Or would you feel it was better to instead pick names at
random out of the phone book and make that list the offer?
Silly question, right?
Well, it's the same online - all traffic is not identical.
People surfing have different interests and motivations, just
like they do offline.
To maximize your chances of making money, you want to target
the visitors most likely to convert to customers for you and
get them to your site.
Myth 4: "Opt-in email doesn't work anymore".
>From my own personal experience:
Opt-in mail does work, but not as well as it used it. Many
and email filters are over-zealous these days and delete mail
people have asked to receive (opt-in mail) at the same time as
unsolicited email (spam).
Plus - people are very worried about phishing emails these
(emails that try to fool you into typing in your private
details) and often delete emails out of fear if they don't
recognize who sent it.
But these points aside, opt in email can still work - so don't
discount it before you try it.
Myth 5: "You don't need any technical skills"
Let's be frank - without technical skills you're going to
struggle big time.
If you're going to run an internet business, for starters you
want to be comfortable with computers and familiar with the
And you really want to get to grips with HTML and FTP. Those
seven letters are the building blocks of creating any kind of
website and getting it live online. If you don't know them,
to know them. There's plenty of great tutorials online.
Or even just for starters - you can easily create web pages
visually (without messing around with HTML code) by using a
visual web page editor. There's plenty to be found by
So put these internet business myths out of your mind and get
cracking on building your business into a success.
About The Author: Louis Allport is an online product developer
and marketer. He recently revealed a system that can help you
create best-selling products practically on demand: