By Nick Bramble
You hear it al the time if you have been involved or are
involved in the home business or internet business industry:
“You need a system to succeed.”
I like to take this a step further. You not only need a
“system”, but in order to get the most out of your home
business opportunity, you need to have an Automated System. To
take that even one step further, your Automated System must
your prospects from EVERY angle in order to achieve the
levels of prosperity.
Here are four techniques that if used on all of your prospects
WILL increase your earnings with ANY home or internet business
Step 1: Create a “capture” or “squeeze” page.
Even if you have no idea what this is, you have almost
certainly seen a capture page and even been “captured by one.
A capture page is simply a page that is set up to give some
brief information about a product or service, but then
the prospect to enter their info to get the full details. It
often a teaser or hyped up page to get the prospect to want to
know more. The most effective capture pages touch on the
prospects personal or financial needs compelling them to find
out more by filling in their information. Once they do, you
their information for life and can continue to follow up with
them or contact them about other offers of services you have
no, or develop in the future. Capture pages are a MUST to
building your list that you will be able to promote any
or service. A great program that allows even the most novice
person to create capture pages in minutes is Lead Page
Special note: NEVER LOSE YOUR LIST OF CAPTURED NAMES,
ADDRESSES, EMAILS, ETC.
Those that are highly successful in any home business or
internet opportunity have a list of thousands that they have
built over the years. Any time they have a new product,
or opportunity to promote they send it out to their list
This gives you a big head start and if your products, services
and opportunities have been successful in the past, your list
will follow you everywhere.
This all leads into the second technique to creating a totally
automated system, email auto responders.
Step 2: Follow up with prospects via email
This is the easiest and most recognizable form of follow up.
When creating a capture page, all you have to do is tie the
information form into an auto responder. This can be done very
easily using services such as aweber. Now, when a prospect
fills in their information, you not only get to keep their
information for your list, but now you can follow up with them
daily, weekly, monthly without having to lift a finger. Of
course, you have to write your email follow up messages ahead
of time, but once you have them completed, you are following
with your prospects over and over while doing no additional
While email is a nice tool to make your system automated, it
far too often the ONLY tool people use. This is a huge
Fact is, that email follow up and marketing is becoming far
less effective due to spam laws and people filtering their
In order to reach as many people as possible, you need to come
at them from different angles.
Step 3: Follow up with a voice broadcasting system
Voice broadcasting gives you yet another method of following
with prospects. It is an awesome tool and as of late has been
sort of the “new email.” Because email is getting caught by
filters and spam control features, it is necessary to try and
reach prospects using other methods. Outside of email, voice
broadcasting is the easiest and least expensive means of
following up. In addition, voice broadcasting can keep your
system totally automated. You can record a simple message or
series of messages, collect the prospects phone number on your
capture page and then simply set up your voice broadcasting
software to call them once, weekly, monthly or whatever you
choose. There are lots of services to use out there.
Goldcalling, voiceshot, probuilderplus, and protus are just a
Step 4: Postcard follow up
Direct mail is by far the most forgotten means of follow up,
but often the most effective. Postcards are a terrific way to
make sure that your prospects hear form you. By simply
collecting their mailing info on your capture page, you have
set yourself up to use an incredible tool that will definitely
help increase your sales and income.
There are a couple of services that allow you to set up a
direct mail campaign to work just like an email auto
The best service in my opinion is PostCardAutoresponder.com.
can input a prospects mailing address and set up a campaign
will send them a postcard once, twice, weekly, monthly, or
whatever you choose. Just set it up once and forget it. You
contact a prospect for an entire year on autopilot . You can
even create custom postcards for any business , service or
If you use that simple 4 step plan to create an automated
system for your business, you will definitely increase sales
and income. Plus, you will not only have an automated system
that works for you while you are doing the things you enjoy,
but it will be one that contacts prospects from every angle so
they are sure to get your message early and often. Remember,
is not always enough just to have a system. You need to have
automated system that you can plug each prospect into that
run itself while you focus on building your business.
About The Author: Copyright 2006 -- Nick Bramble. Article may
be reprinted if left as is, including all text and links.
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