By Chris Taylor
“Build it & They Will Come”
If you built a theme park in the middle of the Amazon jungle
and didn't advertise it, do you think you would get many
customers? Maybe a few guerilla's and snakes may visit but
unfortunately their wallets maybe a little low.
This is exactly the same with your web site, getting people to
your web site or marketing is the most important part. The
trick to it if there is one, is doing it right from the
beginning so you don't waist precious time and money.
“As I Can Get Everything for Free to Build a Successful and
Profitable Online Business I Don't Want To Spend Any Money”
How many times have I heard this one! I understand that the
internet is perceived as a place where successful business is
born though little work and not a dime spent but this is just
not the truth. Although you can run a successful, profitable
business on the internet with a lot less costs than a
traditional (off-line) business, you still need funds to
It never seizes to amaze me when people have to contemplate
money aspect of buying a simple book or software program for
their online business, yet they wish to be making ten of
thousands each month!
Just as example: Bob has just become a fully qualified
carpenter and is going to start his own business. But Bob is
not going to spend much money on setting up his business
because he can do it on the cheap! Therefore Bob
Will not buy a power saw, but use his hand saw instead
Will always buy second-hand timber to reduce costs
Will not use a mobile phone
Will not use his car as it is costs to much to run. He will
all his tools on the back of his bike and ride to each job! He
will put all his tools on the back of his bike and ride to
Does this sound ridiculous, even laughable? I'm sure you get
So yes, at the start you really need to set yourself up with
some good books, knowledge and the right tools. Do this and
your business will get of to a profitable start and I'm
about a lot of money for these things either. Stay with
everything free and you'll still be hoping for business
two years down the line.
“Information, Information & More Information”
Yes, if you decide to start an online business, the old
"information overload bug" is sure to bite quickly, usually in
the first few months. A few things can help you here.
1. Remember to take time out and relax, Rome wasn't built in a
day and so it will be with your business. Also, while you're
relaxing, ideas will come you that will help improve your
business. If you're constantly working, this will not happen.
2. Keep focused on what's important for your business to be
successful and don't deviate from that.
3. Don't give into “The temptation to re-invent the wheel”
similar to number two above.
“The "One Big Secret to Online Success" Web Sites”
Let me clarify why there is such thinking about making money
1. If you wanted to be a "plumber", you would do your
apprenticeship and then work for someone or then start your
business. If you wanted to own a "milk bar" you get a business
loan, buy the "milk bar" and start running the business. Why
we know this and why are there no so called "secrets"
being a plumber or running a milk bar? Because these
have been around for a long time, to start them is "common
2. Therefore because the internet is new and evolving, how to
start an internet business has yet to become "common
and there is still many unknown aspects regarding the subject
unlike traditional business . Unfortunately, many now
capitalize on this "unknown aspect" by selling so called
"secret information" type products thus only increasing the
myth regarding internet business.
3. Even if starting an internet business was "common
knowledge", there is simply too much information to decipher.
Unlike going to the local library, finding the business
and picking one or two of the five books on "starting your own
business", your are now on the internet. You have a world
library, the business section is as big as a football stadium
and books on "starting your own business online" are in the
thousands (including are the misleading ones).
4. This final point is the most important one. People want to
believe there is an easy way to make a fortune without doing
much work, they just have to find it! This is just human
“I Will Get Rich Quickly with My Internet Business”
Yes you can make good money online and quicker than an
business" but it still requires, perseverance and a good work
ethic (being proactive).
“Its Easy to Make Money On the Internet”
You'll soon find out if this one is true!
“Marketing That Doesn't Work”
Poor Ad Copy
90% of books or products with the word "secret" included in
Start page programs (most)
Exit page programs
Unfortunately there are many websites offering the above tools
in a package and promoting them as "successful marketing
tools". You have to pay a monthly fee to use there tools, all
of which you can get for free and don't work.
“How Many Search Engines?”
The ten big search engines account for between 85 to 99% of
search traffic, there may be 100 other very small search
engines if that. You then have about 10 well known pay per
click (ppc's) engines, the biggest one of these being
"Overture". Search engines in total hold only 38% of all the
current websites registered with a domain name.
Copyright © CATDynamics - Catdynamics.com 2005.
About The Author: Chris Taylor – helping web based business
achieve unique distinction & maximum growth. Visit one of my
online resources and I will show you how to increase your
business profits and clients quickly and easily starting today