By Craig Rowe
If you have a website then you are certainly interested in
having it do as well as it possibly can in the search engine
rankings. However, did you know that you do have some control
over getting good rankings and increasing your traffic? That
right; you can take your websiteís success into your own hands
and increase your traffic and income by blogging and pinging.
Donít know what blogging and pinging are? Read on to find out!
A blog is just the short way of saying web log, which can be
compared to an online journal or diary. However, blogs donít
have to be personal information. They can include news,
thoughts, opinions, challenges, history, and anything the
blogger wants. The most important aspect of a blog is that it
is updated on a schedule and a regular basis with fresh new
content. Some bloggers add new content once a week while
blog daily or multiple times per day. This is where increased
search engine rankings come into play. Since there is always
fresh new content the site is given heavier weight than if no
new content were provided. This results in higher search
rankings and increased traffic.
A ping is simply a program that sends out a message to another
server or computer in order to get a response. So, for
instance, if you update your blog you want to ping the search
engines so your pages are indexed and your site ranked higher.
Why Blog and Ping?
You probably know that if your website does not show up in the
search engines you are unlikely to get a ton of a traffic, and
if you have a website you want traffic. So, the best thing to
do is write a regular blog, ping the search engines, and your
site will get indexed significantly faster than it would
otherwise. By putting in a little bit of extra work you are
getting your site indexed with the search engines and
inevitably more traffic.
There is a lot of free blog software out on the Internet that
you can simply link to your site and start blogging. Including
RSS feeds, which are the pings, means the search engines are
going to know you are out there and as a result start indexing
your site. So, if you want to increase your traffic start
blogging and pinging and you will see a difference in traffic
in a hurry.
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