By John Taylor
Just What Is Blogging and Pinging?
There is a new partnership in cyber-town called Blogging and
Pinging. It is not a new comedy team or even a singing group,
but a new way to build links and attract visitors to your
website and to make more money. Blogging and Pinging is a
marketing tool that can help anyone build their online
Letís start with a definition of a blog.
Blog is short for weblog. A weblog is a journal that is
frequently updated and intended for general public
Blogs generally represent the personality of the author of the
Ok, so what about pinging? Originally, a ping was a program
that bounced a request off another computer or server over a
network or the Internet to see if the remote computer was
responding. That same program is now used as a method of
informing others that your blog exists and it also letís them
know when a new post has been made.
When you put blogging together with pinging you get a
that is extremely effective at getting any web site, no matter
how big or small, indexed by the major search engines.
Why Is Blogging and Pinging The Newest Marketing Tool?
Most of you are now saying, "Yeah, so what? I can get my site
indexed now. Whatís the big deal?" The big deal is that
blogging and pinging gets your site indexed almost immediately
and it is free!
If you have any experience trying to get a site indexed and
listed in the major search engines, then you know that it is
frustrating and very difficult to get done in a reasonable
amount of time. After working hard to get your site together,
collecting and writing content, worrying about keywords and
keyword densities, you are not even close to being finished.
Now comes the even harder part! Now you have to manually
your site to all the major search engines. And finally, you
Thatís right, you have to wait for the spiders to come to
your site. This could take weeks or it could take months.
are some methods that will help bring along the spiders a bit
faster, but these take lots of time and effort and money. And
still, you canít be sure that the spiders will come fast more
Blogging and pinging solves this problem. You can guarantee
that spiders will come to your site and that you will get
listed in all the major search engines with minimal effort and
no money in about 48 hours.
How does it work? The largest search engine, Google, owns
Blogger.com. This is the site that many people use to create
their blogs. Google frequently sends their search engine
spiders through Blogger.com to find new content.
So, if you have a blogger.com account you can add content from
other websites to the content of your blog and when you blog
the content of your site the URL of the page you are blogging
is automatically attached. That way, when Googleís spiders
index your blogger.com pages, they see your website URL within
the content. If that URL isnít listed in the Google database,
the spiders are almost certain to follow the link to index
So, rather than wait for weeks, months, or even up to a year,
you can get your site listed virtually immediately! Google
themselves will tell you that they would rather discover new
URLís by finding links than getting them via submission. So,
why not blog and ping and give them what they want!
One critical success factor in boosting your link popularity
to use the blog and ping technique to notify lots of other
anout new content on your web site. This is achieved by using
your blogger.com publishing function to ping the major blog
directories such as Technorati and Blo.gs.
Another good piece of news is that once Google has indexed
site, other search engines that use Googleís feed will list
site too. And it all happens at lightening speed!
Blogging and pinging is a really effective method to get your
site spidered by the major search engines and, more
importantly, getting those all important links.
Copyright John Taylor PhD August 2005 - All rights reserved.
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