By Mike Cecotka
Over the years we've heard a lot about how to give your web
site more value. At first everyone said to put lots of
interesting information on your site and you would see a
stampede of visitors come your way.
Then we were told to dress our sites and blogs up with logos,
graphics, and photos. That helped to bring traffic, too.
Finally we were told to give your sites all the right keywords
to bring in the utmost in search engine traffic. By now, that
technique has been used just about everywhere it can be.
Now, the Internet is moving to a different phase.
top sites are using video to increase their value and bring in
lots of traffic. Think about the last time you logged into
Amazon or CNN. You very likely were greeted with a
professional-looking video that started up on the page and
relayed a movie preview or news report.
In the past, you would have to hire a video production house
create, process, host, and post your video, all at a cost of
thousands of dollars. But not any more.
Now you can have that same kind of professional video on your
site or blog for a price that fits any budget. It's relatively
easy to create using low-cost equipment commonly sold for home
In the course I teach, I show students how to use Hollywood
tricks to transform any space in your house into what looks
like a National TV studio. You can do this for under $97,
camera not inlcuded. Now that's an advantage for your site or
blog that you shouldn't pass up.
What should your site or blog video be?
* Interview yourself or an expert, giving information that
visitors would find interesting.
* A demonstration of how to use your product or service.
* A high-tech, entertaining addition to your ebook or
We live in the television age, when just about everybody would
rather look at a video that SHOWS them how to do something
rather than have to read about it or listen to someone tell
A video gives you much higher response and a far better
informed customer base. When people really understand what you
are offering and what you can do for them, making sales (often
at a higher price) is far easier.
About The Author: Mike Cecotka is an award winning
and filmmaker. His new Online Video Production Bootcamp shows
anyone how to create their own professional videos fast, easy,
and at low cost. Get video on your site or blog in no time.