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By Thomas Haselhorst
Do you like to sell on eBay? It’s easy and fun, isn’t it? In
fact, it’s one of the easiest online business you can start
almost overnight, without any major investments. That’s the
best thing about it. But do you also know that only the
minority of the people selling on eBay are really successful
and that most of them quit after a little while or run it only
as a hobby. Yes, that’s true. Hard facts, but the truth. So,
what are the secrets of those successful eBay sellers? Well,
the most important thing to become successful is a unique
product. That’s the first thing. In case you don’t have a
unique product, you can sell products which are in high
demand,
eg. children clothing, designer clothing, digital cameras,
etc.
But you have to keep in mind that your item has to compete
with
100 similar products – maybe even to a better price. So if you
are selling products which are highly competitive, then your
sales letter has to be DIFFERENT. No, not only different, it
has to be UNIQUE. And not only unique!! Your listing has to be
PROFESSIONAL.
Let me tell you about our experiment. We have tried various
listings for the same item. And what do you think which
listing
got the most bids? Right, listings with a professional UNIQUE
design end up with 30-40% more bids. Can you imagine that? It
was exactly the same item. Just the design of the sales letter
can make a massive difference in the end price you may get.
It’s just amazing. We have saying in German: “Das Auge isst
mit”. The translation is something like: “If it looks nice it
has to taste better”. Well, as we know this is not always true
though, but that’s the psychology of our human brain. If the
overall impression of the food is good, an impulse is sent to
the brain: This has to taste good – I want to try that. It’s
the same thing with buying in a shop or on eBay. If the
auction
website of the item you are looking at looks nice, the product
has to be good and it’s more likely that you click on the “Bid
now” button. We have seen that many times and especially with
our little experiment.
So, if you use professional looking eBay auction templates for
your listings, you will be surprised how this may boost your
eBay business. Try to modify your templates and see which
perform better. You will notice that a tiny change can make a
huge difference. Keep track which templates has generated what
prices and compare after a month. You’ll see that some
templates do really well and some don’t. Be creative and
modify
your templates. But be careful! Don’t overdo it though with
bright colours an a dozen animated gifs. No, that’s not what
the buyer wants to see. They want to have a clear and honest
description and a good picture. If the overall design is
professional, believe me – it’s more likely that they place a
bid. And at the end of the day – that’s all it counts, doesn’t
it?
About The Author: Thomas Haselhorst is webmaster of
www.auction-design-for-free.com and
www.monster-ebook-sale.com
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