By Kirsten Hawkins
Over the years, eBay has introduced all sorts of different
auction types, in an effort to give people more options when
they buy and sell their things on eBay.
For every seller who doesn’t like the idea that their item
might sell for a far lower price than they intend, there’s
another who wants to shift hundreds of the same item quickly.
eBay tries to cater to all tastes. This email gives you an
overview of the different kinds of auctions and their
advantages for you.
These are the bread-and-butter of eBay, the auctions everyone
knows: buyers bid, others outbid them, they bid again, and the
winner gets the item. Simple.
Reserve auctions are for sellers who don’t want their items to
sell for less than a certain price – a concept you’ll know
about if you’re familiar with real auctions. They work just
like normal auctions on eBay, except that the buyer will be
told if their bid does not meet the reserve price you set, and
they’ll need to bid again if they want the item. If no-one is
willing to meet your price, then the auction is cancelled, and
you keep the item.
Fixed Price (‘Buy it Now’) Auctions.
Buy it Now auctions can work in one of two ways. You can add a
Buy it Now button to a normal auction, meaning that buyers can
choose either to bid normally or to simply pay the asking
and avoid the whole bidding process. Some sellers, though, now
cut out the auction process altogether and simply list all
their items at fixed price. This lets you avoid all the
complications of the auction format and simply list your items
for how much you want them to sell for.
Recently, eBay added a twist to fixed price auctions: the
offer’. This means that buyers can contact you to negotiate a
price, which could be a good way to get sell some extra stock
at a small discount. The only downside to reserve and fixed
price auctions is that you pay a small extra fee to use these
formats. In general, it is more worth using reserve auctions
for higher-priced items and fixed price auctions for
lower-priced ones – but remember that you can combine the two
Multiple Item (‘Dutch’) Auctions.
These are auctions where you can sell more than one of a
certain item. Dutch auctions can be done by bidding. Buyers
a price and say how many items they want, and then everyone
the lowest price that was bid by one of the winning bidders.
you have trouble getting your head around that, then don’t
worry – everyone else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item,
lists it using a combination of two auction types: a
multiple-item fixed price auction. This just means that you
just say how many of the item you they have, and offer them at
fixed price per unit. Buyers can enter how many they want and
then just click Buy it Now to get them.
Now that you know about the different types of auctions, you
should make sure that the items you plan to sell don’t violate
eBay’s listing policies. The next email will let you know
what’s allowed and what is a big no-no.
About The Author: Kirsten Hawkins is an Ebay and internet
auction enthusiast from Nashville, TN. Visit
www.auctionseller411.com/ for more great tips on how to
make the most from Ebay and other online auctions.