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By David Hudson
You've been writing great articles for your website or blog,
keyword rich, insightful pieces that should be studied in
marketing classes. You've probably seen an increase in site
traffic since you started writing using SEO. But there's
another way to use the articles that you're already writing to
boost traffic even more.
Publish them on other sites.
It's simple math. Your site receives 200 hits a day. Site B
receives 500. If you get an article published on Site B, your
site and marketing links are exposed to 700 people.
Unfortunately, this can be easier said than done. You have to
convince the editor or webmaster of Site B that your article
is
more worthy of publication than Joe Schmoe's about the same
subject. If you think you can, then you are all set to start
your very own article marketing campaign and boost traffic to
your site. Here're some hints to sell articles for your
article
marketing campaign.
ARTICLE MARKETING STARTS WITH THE E-MAIL TO A PUBLISHER SITE
E-mail has become one of those quick forms of communication.
We
type them out real quick, using the first words and phrases
that
come to mind, and then send them off without a second thought,
like leaving a voicemail. But in the case of article marketing
(and everything else you use e-mail for), the e-mail is the
first writing sample a buyer will read. If your e-mail is not
professional and well written, there is no reason for a buyer
to move onto the actual article. You will have failed the ever
important first impression.
This is a failure that can be avoided by taking the time to
edit the e-mail. Make sure that there are no grammatical
mistakes, that your sentences make sense, and that you don't
have more words necessary. Other things like making sure the
subject line is eye catching or addressing the e-mail to a
specific person instead of a company or a "To Whom It May
Concern" can make your article stand out in the crowd.
MARKET ARTICLES TO THE APPROPRIATE SITES
This one sounds like a no brainer, but at least now you can't
say nobody told you. Make sure that you send your articles to
places that will actually publish them. This obviously applies
to content (don't send an article about high New York Society
to a Mountain Climber's website), but this also applies to
style and voice and things like that. If you're an edgy,
sarcastic writer, you probably don't want to be submitting to
a
serious, boring site. They simply won't publish your article,
and your article marketing campaign will be a waste.
Also, don't just write an article and then try to get it
published. This method might produce some results, but they
will be few and far between and will require a lot of time and
selling. Instead, write your articles with a specific site in
mind. Go and read other articles on the site. Know the voice
and structure of the already published articles. Review the
submissions guidelines. Be familiar with policies. In the
e-mail, include reasons that your article is a perfect match
for their site. An article written with purpose for a specific
site or group of sites will be more successful than one
written
without a destination in mind.
GRAMMAR, GRAMMAR, GRAMMAR
The whole point of article marketing is to convince people to
click on the link to your site that you've included in your
byline. You will lose a lot of credibility if your article is
full of grammatical mistakes and poorly thought out sentences.
Write several drafts of your articles. Make sure you're saying
what you mean. Once your article is perfect, have someone else
read it to make sure you're not blind. You'd be amazed what
you
miss in your own writing, even if you're a professional
editor.
Doing this will A. Make editors more likely to accept your
work
and B. Give the reader the impression that you are
professional,
which will in turn make them try to find out what else you
have
to say.
REFER BACK TO YOUR OTHER ARTICLE WITH LINKS
If you can, include links in the body of your e-mail that will
lead back to your site. After all, that is the entire point of
article marketing. A good way to do this is to refer to an
article that you've written in the past that is
'coincidentally' posted only on your website. People like more
information, and if you tell them there is more on another
site, chances are that they'll go there, and you just got
another hit.
Be careful not to overuse this technique. Too many links will
make them commonplace and readers won't notice them. Including
one or two makes them special and probably worthwhile. Also,
don't link to irrelevant articles. Readers will just get
annoyed and not browse around your site. The object of article
marketing is to get people exploring your site. If they wind
up
at a random article, they'll just close the window and go back
to what they were reading, instead of stumbling across your
affiliate marketing links.
SIGN YOUR WORK
Don't ever forget about the signature or byline at the end of
your article. This should include your name, of course, but
also a link directly to your site's homepage. You might also
consider linking to a few related articles that are posted on
your site. Anyone who enjoyed the article will take the time
to
see who wrote it and what their background or own personal
ventures are, and chances are, they'll click on the link to
read more by you. The signature section is the climax of your
article marketing campaign. It is where you are trying to
guide
readers with your article so they will see your links and
visit
your site and make you money. It's that simple.
About The Author: David Hudson can help YOU start your own
profitable business on the Internet within the next 24
hours...To learn more, visit: www.dreamsr.us/pips.html
or www.googlebaycash.com
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