By Chris McElroy AKA NameCritic
Lots of people have heard about article marketing but do not
really understand what it is. There are different ways article
marketing can be used to help you.
Writing an informative article about something that is related
to your website content, service, or product, then mass
submitting it to article submission or free content websites.
Because of the links in your author bio section or footer of
the article, every article directory you submit to is linking
back to you. While this creates a lot of one-way inbound
you have to remember that those websites are not likely to be
related to your product, service or website content.
In addition to that, those article directories also link to
thousands of websites. Even on the page where your article
appears in their site, it's likely that many other links
accompany your links on the same page, further diminishing the
value of those links.
It is worth the effort. Those inbound links will definitely
hurt you and will help some, but the goal of submitting your
article to all of those article directories is so that other
Webmasters and Bloggers can find your articles.
Whenever a webmaster or Blogger uses your article in a website
or Blog that is related to your content, product or service,
then you are accomplishing a lot. Those are valuable one-way
inbound links and will carry weight with search engines like
Writing exclusive articles for high-traffic websites.
This is another way you can use article marketing to enhance
your search engine rankings and link popularity as well as get
traffic directly from those who read your article.
For this, you really need to polish your writing style. You
need to write an informative article that is grammatically
correct first of all. It needs to be 500 - 700 words.
You need to provide references for your facts and acknowledged
quotes to support your theories or opinions. It will also help
you illustrate that the information is correct. These types of
articles require more research because they need to be
Once you have your article written, offer it as an exclusive
article to just one high-traffic website where their topic is
related to your content, products, or services. This article
will be seen by many if it is accepted and you will see a
direct result in the amount of traffic you get from just one
article submitted to just one website.
I will offer one last way to use article marketing
Writing the article as you would an exclusive article as
mentioned above for another website and putting it into your
Once you have the article written and posted into your
take the link directly to the article page and start posting
forums and commenting on blogs that are related to the topic
your article. Use the link to that article page in your sig.
line or as a reference if you find people discussing exactly
what your article explains.
By using the article to help others, you will find they will
want to see what else you have at your website. By linking it
in your sig. line, you also increase link popularity for that
page and for your website. Make sure that the rest of your
website is linked from the page you put the article into and
can even help your website get crawled by the search engine
About The Author: Chris McElroy aka NameCritic does
ghostwriting for clients and helps them use article marketing
effectively. You can view his website at
www.articlecontentprovider.com or get some free advice
from him at www.affiliatewebdesign.com