By Chuck Crawford
By now you certainly have had someone tell you that article
marketing is a great way to promote your new website. But what
are article directories looking for to approve the publication
of your articles?
As the owner of two article directories ( Links are in the
footer ) I can tell you what Iím looking for when I review the
articles submitted to my article directories.
First of all, please be sure you are submitting original
content that you OWN. Itís perfectly fine to employ a ghost
writer , but make sure that when you pay someone to write your
articles that they are unique and that you own complete
copyright to the article. If they are selling the same article
to hundreds of people I do not want it submitted to my article
ORIGINAL is the keyword that you should place in the front of
your mind. There are tons of sites and pieces of software out
there today that are scraping content and then using word
replacement on someone elseís article. Let me be clear about
this. It is plagiarism. It is STEALING. Any good copyright
lawyer is going to sue you and win if you use these methods to
You must actually produce original content to be successful in
article marketing. Period.
Another big no-no in my book is ícut and pasteí articles. Do
not submit articles that are simply cut and pasted from some
other source. I get submissions all the time that are
taken from wiki sites, dictionaries, and professional
glossaries, and these articles are denied immediately. Every
single day someone submits an article to me that contains a
íglossary of termsí for a certain subject. Give me a break.
Please submit an actual article.
Once again, produce and submit original content. Period.
Donít try to be sneaky with your articles. This includes
writing articles titled ĎMy article, Part 7í , in the hopes
that the surfer will come to your site looking for the rest of
the story. I now delete all Ďseriesí titled articles unless
entire series has been submitted to me all at once. I even
CREATED a special category for series articles.
Your title is important. Just like a newspaper headline, you
are trying to quickly grab the readerís attention. Be short
concise. Be sensational! Be creative! If you have a mile long
boring paragraph for a title like ďThe Technical Wording Of
Router Design As Designated By Cisco In Their Corporate
Interoffice Memorandum Circa September 2004í or some other
gibberish, Iím going to delete it. Title your article with
something that is going to actually get them to read it. They
actually have to read the article for your link back to drive
traffic to your site. Plus, other webmasters are not going to
reprint your article if you donít keep it short and sweet.
Thereís much, much more that you can consider when marketing
your articles, but these are the basics. If you would like to
learn more about ethical article marketing I have setup a
where webmasters are discussing article marketing and more.
are more than welcome to join up and jump right in:
In closing, if you get anything at all from this article,
please let it be ethics. Anything you do in business should be
moral and ethical. Itís you that has to face yourself in the
mirror each morning. Itís you that has to look your children
the eye. Unethical marketing of any type may pay off in the
short term, but will eventually kill your online business in
the long run. Stay ethical and create original promotional
content. It will take you to the top.
Till next time,
About The Author: Chuck Crawford is an established expert in
web design, traffic development and website financial
He has been helping people design and develop their internet
business since 1996. This article may be reprinted freely as
long as all links remain active. www.articlescience.com