By Peter Garant
Affiliate marketing is all about promoting the product. But it
is not cold or hard selling. The affiliate lures the Internet
user to visit his website by offering information and even
online courses. The visitor of the affiliate’s website will
the free information and will even enroll in the free online
course. And while reading the informative articles, the
will slowly be convinced of the value of certain products.
And when the visitor realizes the value of certain products,
will most likely click the banner that links to the website of
the merchant who manufactures the product or who officially
sells the product. The affiliate does not do the direct
selling. The affiliate simply sets the mind of the visitor,
is the target client, so that this visitor will be easier to
convince to proceed to the purchase or order form of the
Thus, for an affiliate marketing business to be successful,
promotional strategies carried out by the affiliate should
be successful. One that will contribute to the success of such
promotion is the utilization of e-zines.
An e-zine is basically a newsletter which is emailed to the
subscribers of the e-zine. This newsletter contains the types
of information that the subscriber has already expressed a
willingness to read about. And when an ad is placed together
with such information, the subscriber will be made aware of
presence of the products promoted by the affiliate.
There are two types of e-zine ads that an affiliate can pay
for. The first type is similar to a banner ad. It contains a
couple of sentences composed of well-chosen words that will
entice the reader to visit the website of the affiliate. An
affiliate can easily write such an e-zine ad since he already
has promotional materials for the products.
The second type of e-zine ad is called the solo ad. In such
e-zine ad type, the newsletter being mailed to the subscriber
contains only the advertisement of the affiliate and nothing
more. Usually, such a solo ad is mailed separately from the
regular newsletter. For example, if the newsletter is sent
every Tuesday of the week, the solo ad is sent on a Thursday
There is no limit to the number of words placed in a solo ad.
But the affiliate must keep in mind that such a solo ad is
through email. Therefore, the solo ad should not be too long
that reading it will take up so much time that the subscriber
is not willing to sacrifice. The usually suggested number of
words is 500.
With e-zine ads, the opportunities of earning more increase.
And the affiliate moves closer towards that goal of affiliate
About The Author: Peter Garant's affiliate marketing
www.affiliatepays.com site sells affordable unique
webmasters that understand the need for unplagerised and high
quality content on their websites.