www.websyte.com/subject Web Knowledgebase

Over 46,000 free articles designed to give you useful information on how to save money, make money, improve your health, happiness, and relationships.

Affiliate Marketing: Know The Can-Spam Act

Google
Web www.websyte.com/subject
Select a Topic

Addiction
Adsense
Adwords
Affiliate
Article
Auction
Auto And Trucks
Auto Insurance
Baby
Bankruptcy
Bathroom
Blog
Business
Business And Finance
Children
Computers And Internet
Cooking
Credit
Dating
Decorating
Depression
Diabetes
Diet
Dog
Dog Training
Domain
Dvd Reviews
Ebay
Education
Email Marketing
Family
Fishing
Food And Drink
Foot
Furniture
Gadgets And Gizmos
Garden
General Interest
Golf
Guitar
Hair
Health
History
Home
Home Business
Home Mortgage
Home Refinance
Home Schooling
How To
Insurance
Internet Marketing
Investing
Ipod
Job
Kids And Teens
Kitchen
Learning
Legal
Make Money
Marketing
Marriage
Massage
Maternity
Menopause
Mortgage
Online Business
Parenting
Party Planning
Pets And Animals
Photography
Real Estate
Refinance
Relationships
Remodeling
Retirement
Rss
Sales
Save
Self Improvement And Motivation
Shopping
Site Promotion
Speaking
Stocks
Success
Sudoku
Tips
Travel
Travel And Leisure
Voip
Wealth
Web Design And Development
Website
Wedding
Women
Work At Home
Writing

By Daniel Detlaf

The amount of false information available about e-mail marketing on the net is staggering. If you are advertising your affiliate program through e-mail campaigns, make sure you know what your responsibilities are.

The lawless days of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) sets forth specific requirements for advertising via e-mail. The law has been tested numerous times since being passed and fines have been levied, property seized, people have even been sentenced to prison.

As an affiliate marketer obviously you don't want to be on the wrong side of this law. Luckily, complying with the provisions in the law is fairly simple. Here is what it requires:

No misleading or fake header information. This includes the "From:" and "To" fields.

No deceptive subject lines. You want your customer to know what you're selling anyway, so this should be no problem.

Messages must be labeled as advertising. Again, the moral is: no sneaky stuff.

An "internet-based" opt-out method must be provided. You have 10 days to stop e-mailing a person once you have received their remove request.

Messages must include your business (or home) physical address. This provides accountability and a way for the customer to verify that your business is real.

Breaking any of these rules could lead to a fine of up to $11,000 per violation! Honesty is now truly the best policy. You may be thinking: if this is such a big deal, why is my inbox flooded with spam every day?

It's not a perfect world, and the short answer is that many of those advertisers are breaking the law. Commonly they are outside the United States in areas where prosecution may be unrealistic. You, on the other hand, would probably be quite easy to catch.

Be sure to read the detailed requirements for yourself. You can find more information at the Federal Trade Commission's website, www.ftc.gov/spam

About The Author: Daniel Detlaf is a lifelong student and one-time Day Trader with a few things to say about internet marketing. Visit the home of his ebook "Make An Honest Living" at: www.makeanhonestliving.com