By Kirsten Hawkins
Your affiliate marketing business is just that … a business.
be successful, you need to treat your business like a business
and focus on growth. Your affiliate links are your business;
you are the owner of a marketing company, and it is an asset
you can grow into more and more assets. Here are three
strategies to build your marketing business.
1. Get your own website and domain name.
It looks cheap and marks you as a “newbie” when you post a
affiliate link in your ads. With domain names as inexpensive
they are now you can purchase your own domain name. You can
then either forward your URL to your affiliate link or set
yourself up with some free hosting and establish more of a web
presence. Your best bet is to write a benefit-full description
of your affiliate program and link to your program via an HTML
link that is part of your description.
2. Build your own list.
Stop relying on one-shot ads to make you money. Real
have repeat customers that they cultivate in order to make
profits. You must do the same. Make a commitment to establish
relationships with your customers and especially with visitors
to your site. Create an email list to keep in touch. Send out
periodic tips or articles and focus on helping your customers.
Only promote your affiliate links in unobtrusive ways; don’t
make your emails one big ad.
One of the best ways to build traffic to your list is to write
a short report that describes the benefits of your affiliate
program. Make this report available only by email. When
sends for your report, they are added to your list and you can
continue to communicate with them.
3. Build traffic to your own site and list.
This is where you really make your affiliate links your own
business. By having your own site and building your own list
you are building your own business and brand, not just
marketing someone else’s. By doing this, you can market to
own customers over and over again. Do not overlook this point:
When your ad redirects a customer to your affiliate link, you
have lost that person as your own customer because you lost
ability to communicate with them on a repeat basis. When you
direct customers to your own site and list, they build a
relationship with you.
There are many ways to build traffic: write articles, post in
forums, market in safelists, advertise offline, etc. My advice
is to pick one traffic-building method, work on it for awhile,
and master it before moving on to something else. If you focus
on offline advertising, write and rewrite your ads until you
determine how to get the best response. If you market on
safelists, make a list of the top 50, and send your ad to 10
each day. Keep testing to make sure your safelists are
These three strategies will help you build and grow your
affiliate marketing business.
About The Author: Kirsten Hawkins is an online marketing
specialist from Nashville, TN. Visit
www.pageranksite.com/ for more great online marketing
tips and webmaster resources.