By Peter Vermeeren
If you want to run an effective Google Adwords campaign,
find it necessary to learn to use the Google Adwords keyword
tool. This handy little tool allows you to select keywords and
establish how much you are willing to pay per click for ads
that appear on web pages and search engine results pages that
contain the identified keywords.
Choosing the right keywords is very important to your success
in operating an Adwords campaign. You want to reach an
that is likely to want and need your product or service so
once they arrive at your website, they will convert to a sale
lead. Having people click on your ad does nothing but cost you
money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target,
keep in mind the keywords that your website is based upon.
Those are, at least in part, the keywords you will want to
select for advertising. However, you may have keywords on your
website that are much broader than those that you want to use
for your Adwords campaign. Whereas a person selling classic
parts online might use "auto parts" as a keyword on their
website, it would certainly be a very bad choice for an Adword
keyword. Driving traffic that are seeking auto parts for late
model cars will simply leave the website as soon as they see
what is offered and, since you choose the keyword, the click
would still cost you money. Instead, focus on keywords that
very directly related to what you offer such as, in the case
here, "classic car parts", for example. That way, only those
people searching for and visiting websites related to classic
cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove
keywords at any time you choose. You aren't tied to using
keywords that aren't working for you for any specific length
time. If you find a keyword you have selected is working very
poorly, go to the keyword tool and remove that keyword from
your campaign. You might replace it with a better keyword, or
simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility.
can change anything about your campaign at any time you want.
Keywords that prove effective can be changed to a higher price
per click while those that offer little traffic can be changed
or removed. Find keywords that drive traffic that converts and
stick with those keywords.
A great alternative , even better than the google adwords tool
is the new keyword elite which has more options and will give
you the exact adwords pricing for each keyword and per search
engine as well as competition, adsense high paying keywords
About The Author: Peter is the owner and webmaster of: