By Caiden Felix
Over the next few weeks im going to be offering some advice
solutions on specific mistakes that people make when venturing
into google adwords. It also Helps to refresh my memory now
again to. Heres the first.
A problem that i see crop up time and time again is when
choose their keywords before they find there niche market.
people that get into PPC advertising set up a campaign, set
their CPC's high, add a truck load of keywords that they think
will convert, and then begin to research the product that
trying to sell. This is all wrong!
It is very important the you seek out your market before you
find a product to promote to them.Try going on forums or
visiting newsgroups and focus groups...see whats hot, what
people are having problems with or complaining about and
looking for a solution to -- and then deliver a product to
Lets look at it from a different angle. If you have a stand
that sells pizza in a demographic where everyone likes to eat
only Chinese, you are not going to sell many pizzas, no matter
how delicious. The same goes for online promotions, if you are
promoting the wrong products to people or trying to sell to
people who simply are not hungry to buy, they are not going to
purchase from you.
So whats the lesson? Focus on market research before promoting
a product. Spend time to learn your audience, what they buy,
why they buy, and then look at what fellow affiliates are
doing. This will give you a great starting point before you
jump into the "deep end".
Only then should you start looking at your chosen market and
product on a keyword level, buts thats an entirely different
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