By Caiden Felix
Are you looking to learn how to optimize your ads, increase
click through rate, reduce advertising costs and maximize
return on investment in one go? The following tips will help
you in achieving those aims.
Keeping Track On Your ROI (Return on investment)
This is one statistic that you really need to know. You need
know where your conversions are coming from on a keyword
Detailed knowledge on this will seriously reduce your
advertising costs which into increases your overall profit.
Google now provides a useful service from within your Adwords
account called 'Analytics' which will provide with this vital
How to Improve ROI?
Conversion rates will need to be improved. This can be
Traffic Quality – One of the major mistakes that new adword
users make is bidding on to general a term. You need to narrow
down your keywords. For example, instead of bidding on 'sports
car' you may do better to try 'red convertible sports car'. If
you can attract more targeted traffic you will have a better
chance of converting them into actual sales.
Ad Copy – Try some simple split testing. Test the same ad, but
with different headlines. Make sure you click the 'show ads
equally' option within your account. This will be an ongoing
process that will forces you to gradually write better
Landing page – Do you have your own landing page?
If you are only direct linking to the merchants page then this
will not apply to you, although landing page is something that
you should be looking into. If you do have a landing page you
will need to constantly monitor and update. Are people
through to your merchant? If not then work must be done on the
landing page to remedy this. Try improving your page headline,
write better reviews, make links stand out more etc. Maybe you
could offer them something free? The point of a landing page
to pre-sell the product to them before they even get to your
About The Author: I hope you found this artcle useful. If your
really serious about conquering Google Adwords then here is a
site that may be of intrest to you...