By Azhar Hussein
If you're interested in profiting from Adwords, this may be
most important article you read today.
Here's why: I started a few years ago promoting one of my own
business sites through Adwords and made a few thousand dollars
every month, but at this time, Adwords was still in its
infancy. However, the Adwords playing field has changed since
those days and now there are two types of Adwords user, the
savvy, and the losers. The losers will quickly figure out that
dumping a load of Overture collected keywords into an Adgroup
and setting a general CPC on all the keywords at once is
definitely not the right way to go about it, and they complain
claiming "Adwords is too difficult" and this is where many of
them leave. However, those who decide to find out why their
Adwords aren't pulling as well they want them to, will found
out that the key to success is RELEVANCY. I will say this
again, RELEVANCY is key, especially with Google.
Laser-targeted bring sales my friend, not traffic. This fact
pivotal in Adwords, and if you are targetting high traffic
relevant keywords you are well on your way to raking in many
sales with your Adwords campaigns.
Here is what you can do to find these highly targetted
1. Go to Google suggest:
2. The Google suggest tool will show you relevant results as
you type in a search term. Try it and see what you get. For
example if I type in 'online dating', the tool will return a
list of other keyword related to 'online dating'. However, the
keywords are also shown in the order they are being searched.
3. Select the keyword which are relevant to what you are
selling and put them into overture -
- and Overture will give you a few more related terms.
4. Add all of the relevant keywords to a separate Adgroup and
create a new Ad for this specific Adgroup.
5. Watch the relevant traffic roll in and your sales increase
Follow this method and you won't go far wrong.
There are some keyword research tools which facilitate this
research process and automatically weed out the very low
traffic keywords and help you in creating high click-thru ads
and keywords. A few of these are very good, but many are
About The Author: Ali is a well known author, developer and
Adwords expert and has reviewed the top keyword research tools
at www.i4unow.com/keywords/a.asp which assist in
creating profitable Adwords campaigns.