By Gary Hollins
I wanted to take a few minutes and write to you about
that is vitally important in building websites with Google
Adsense for fun and profit.
I’m sure that you’ve heard this before, but I’m going to beat
dead horse right now, because it’s really, REALLY important to
understand, and newbies and even experienced people STILL
get it (or maybe want to get it).
Let me shout this from the rooftops, so all will hear it...
Without good content, your venture into Google Adsense, and
getting any kind of profits from Adsense is going to be tough,
In fact, I’d say that it was almost impossible to generate any
long term profits without good, solid content of some kind on
Content is something that you simply can’t ignore, and it's a
crime above crime if you do. Search engines love content and
depend on it to kick back quality content results to its end
users, people like you and me, or that guy who's looking for
what you've got to give him, whether it's actual products, a
service or just a Google Adsense ad.
Without good content for search engines to use and direct
people to you, your website will never be found by anyone. In
short, without content, your isolation from your end user is
In case you haven't gotten it about the importance of content,
let me one more thing. The big search engines, in many cases,
even check your page for content and relevancy when you buy
pay-per-click traffic. And without relevant content, they
accept your ad.
So guess what? You need to be relevant, and you need some
content to be relevant with.
Then there the problem with Google Adsense dropping
advertisements into your site that have nothing to do with
site. I'll talk about PSAs (Public Service Ads), and how to
avoid these no-paying ads in another message soon.
Readers love content, and will go out of their way to find
things to read in the subjects they care about. And if you
provide them good content, they'll come looking again for you.
Without good content that people will come back to again and
again, you’ll be a one shot website, and people won’t come
I’ve seen different webmasters and builders use specialized
programs for page building. These programs build what is
commonly called “scraper sites”. These sites take info from
other web pages, and assimilate keyword-rich pages that
supposedly will rank high on search engines. Granted these
pages are total nonsense, and while they generate huge traffic
from their high rankings, they usually don’t stay around long.
This scraper strategy may work for a while, but eventually
search engines like Google will find out, and penalize your
Many sites are using programs that generate content. But
know what those sites are about the minute your page opens up
their browser. And once again, the search engines may very
pick up on the fact that you’re using artificial means to
generate pages on your site, and ban you. It’s not worth it.
So you ask: how do I find relevant info to use in my site?
1. Explore Other Sites
No, don’t steal articles word for word from other places. But
ideas for stories? That’s a different story (literally).
As Solomon said the Bible, “there’s nothing new under the
But there’s always a “new” slant on content, and you’re a good
brainstorm away from finding it.
Use your head. Check out what others are doing on their sites,
and then combine the things you like in their content and
to make your content sing.
Be objective when looking other people’s content. If something
grabs you, ask yourself why? Ask yourself why that angle of
idea appealed to you when you came across it? And when you
visit each site, ask yourself as you leave, “why would I come
back to this site?”
2. Remember: The News Of The World and Your Adsense Site Are
If you’re maintaining an Adsense-oriented site, you need to be
a “mini-expert” on your niche. That means reading material
others, and seeing how they can affect your Google Adsense
You may think I’m repeating what I said above. I’m not. I’m
talking about being personally involved in your content.
In your niche, affected by the winds of change, fickle buyers
and surfers, and the ever changing landscape of the world and
the web are sub niches. By keeping even the slightest tabs on
your niche, you can align it to happenings outside of your
niche that will affect your niche itself.
Example: One of the heavy keywords that came up this week when
I was putting together my Top 500 Google Adsense Keyword List
(available every two weeks for free, by the way, from
axalda.info/topkeywords.html) was “cheap student
tickets”. Of course, people always want to travel cheap, but
Because it’s Spring Break, and kids are looking to spend Mom's
and Dad's money for two weeks. If I had a niche, that I could
have tied that information into a page on my travel or
website, I’d probably do very well in Adsense.
3. Read Magazines
Read a book or two. In many cases, magazines don’t follow
trends—they make them. If you can get your hands on a
publication or two that covers aspects of your niche, plunk
down a buck or two, and get inspired.
There are a lot more ideas about how top get good content. Use
your head, and fix it on your niche. Remember, like I said,
you’re only one good brainstorm away from Adsense gold.
Till Next Time, Keep Building!
About The Author: Gary Hollins is a writer for
axalda.info. You can pick up his free Top 500 Google
Adsense Keyword List at