By Gary Hollins
There’s a man or woman out there right now who getting
by his Adsense competition. And it’s all his fault. Sure, they
may not know that, but that doesn’t change anything. They’re
still getting beat.
I want to get a point across, a point that I ignored in my
article regarding Adsense and Adsense site content. Whether
you’re doing content for your site, or content for promotion
your site, the old adage applies: don’t sell the steak, sell
sizzle. In short, make your content shine out from the others.
Understand that this article is not a license to dismiss
quality content. I’m not telling you to write and produce
content that has no quality or meaning for your Adsense site.
Not at all. But what I am saying is that you should strive to
create content that appeals to, let’s say, the reader’s baser
instincts. There’s no reason why your content can’t touch an
emotion of some kind, as well as inform.
Let’s face it, types of emotional stories appeal more than
another boring story. It’s the reason why the “National
Enquirer” is selling millions of copies more every week than
the New York Times.
I’m talking about creating content that fills a need in the
realm of human emotion. Want, need, or desire. Any copy can
fill that, if thought out properly.
Let’s look at a few things to think about when you’re creating
content for your Adsense site, or for an article promoting
1. The Pam Anderson Effect: Come Up With A Great Headline
Any major marketer or writer worth his salt will tell you that
he works on the title to a advertisement or a story more than
anything else. John Caples, the great mastermind said that
work on a headline twice as long as the copy for an ad itself.
He and all great marketers know one thing: if the title or
headline doesn’t grab you, if it can’t get your attention,
your efforts (and your good article with the boring title) are
going to be lost in a sea of other articles and content,
probably never to be found. And the last thing you have to
waste is time and energy.
For some reason (probably because I had just come back from
vacationing a week in Yosemite), I had forgotten this very
headline rule when I wrote my last article. I simply called
“Web Traffic for Adsense: A Primer”.
That was pretty stupid of me.
What was I thinking about? What a silly, boring title. You get
nothing out of it, it’s about as generic as a title could
It sounds like the title to every other informative piece
Adsense out there. That title did nothing to provoke, to make
people ponder. And in this competitive Internet market, you
need to prod your reader a little to stand out. Sometimes you
need to prod a lot.
Consider this: the very nature of information is to, well,
inform. A headline should draw people in, and raise the
curiosity factor of the person looking for the information.
Marketer Joe Vitale wrote something of this in his great book,
“Hypnotic Marketing”. He said that the marketing press
he does have to have what he called the “P.O.” factor.
In short, they had to be “practically outrageous.”
He didn’t say to lie. He didn’t say to shock. He called it
being “practically outrageous”. In other words, Vitale strives
to write articles and press releases that step outside of the
Just like good ol' Pam, we have to put ourselves outside of
norm to give our content and articles the attention and
readbility they deserve.
2. The Mr. Rogers Effect: Put Yourself In The Reader’s Shoes
It’s so easy to get caught up in creating content, while being
hunkered down in your own little niche/ world, without
considering that your audience, though they are looking for
material that you are giving them, might simply be overwhelmed
by it. I’m talking more here about presentation than anything
When I create content, of put content in my site, I don’t post
it right away. I finish it, then I go away for while, then
back to it later. It’s amazing all the things I come across
I later realize may be over the head of the very person I’m
I think one of the reason that forums are so popular right now
is that they contain information that’s easily spelled out,
that information can be questioned and elaborated on.
In short, we need to “keep it simple”, for the reader’s sake,
and the building of our online presence and reputation. People
want to know about what you’re telling them. Don’t make it
harder for them to get the message you’re trying to get
When people know they can get content that’s not only in
abundance, but easily digestible, they’ll come back.
Dan Gookin was a man who had a idea to create a easy to
understand book on learning DOS, the computer language. He
created a book, and none of the bookstores thought it would
He kept on insisting that his easy-to-understand book would
sell. The bookstores relented, and his book became a best
seller. The title? “DOS For Dummies.”
That one book spawned literally hundreds of other book in the
“For Dummies” library. Now it’s hard to imagine any home in
America NOT having a “For Dummies” book somewhere in it.
And it all started because one man strived to “keep it
Dan Gookin put himself in the reader’s shoes.
Can you do the same? Sure you can. If you think about it, you
can make that site that appeals even more to your audience,
bring even greater Adsense profits, now and in the future.
get to it!
Till Next Time, Keep Building!
About The Author: Gary Hollins is a writer for
www.axalda.info. You can pick up his free Top 500
Adsense Keyword List at