By Chuck Crawford
Youíve heard about the Adsense craze and decided that you are
going to get your share of Adsense cash cow. Youíve either
built a website or purchased one, and now youíre ready to
You submit it to every search engine and directory that you
think of, dreaming of thousands of surfers coming in from
engine on the planet. All begging to click your Adsense links
and make you rich.
Then you sit back and wait. And wait. And wait some more.
Checking your stats daily hoping to see the rush of traffic
pouring in. But for some reason it just doesnít come.
The days of the above business plan working are long over. It
might have worked in 1996, but in 2006 youíre going to have to
do a lot more to promote your new website. There are still
traffic sources out there, but they want something in return
link to your new site. Content.
This is where article marketing comes in. The concept is
simple. You write an article thatís relevant to your sites
topic, inserting a link or two within the article or the
articles footer, linking back to your website. Then you submit
it to article directories. They in turn publish your article,
giving you a RELEVANT link back to your site and possibly
sending you some of their traffic.
Many of the article directories out there have a lot of good
traffic to share. They also can really help your Google Page
Rank when it comes time for Google to rank your site. Google
wants to see INBOUND links to your site from other sites with
similar content. So the links these article directories can
give you are crucial to the weight of your website in the long
But the article directories are just the first stop for your
article. Almost all of the article directories encourage other
webmasters to republish your content on their own sites with
similar topics. So one article can really turn into literally
thousands of inbound links over the months ahead. This
effect is exactly what we are looking for with each article we
Article marketing is only as powerful as your commitment to it
though. To really build your siteís traffic and page rank you
are going to need thousands, if not tenís of thousands of
inbound links. One or two articles is not going to do this for
you. Itís going to take a daily time commitment on your part.
As the owner of two different article directories (
www.articles.pn and www.articlescience.com/ ) ,
can tell you that there are many article marketers out there
submitting as many as ten articles a day in an effort to
promote their websites. They obviously see the value of
marketing and they donít intend to do the job halfway.
ďBut Chuck! I canít write an article!Ē I hear this all the
from my customers. Frankly, itís an easy copout. What youíre
really saying to me is that you donít WANT to write articles.
You donít have to be an ex journalism major to write a short
article to promote your website. Heck, you donít even need to
be a high school graduate. All you need to do is to be able to
read and write. If you canít read and write then you probably
donít need to be the owner of a website.
Itís very simple. Sit down and write about the topic of your
website. Hopefully when you built or purchased your website
picked a topic that youíre at least interested in. It doesnít
have to be a topic that youíre familiar with, just something
that interests you. If youíre websiteís topic is something you
know nothing about, do some research! Write an article sharing
what you learned with other readers. You can start as simply
ďI didnít know this, and you may not eitherÖ.Ē
If youíre suffering from severe writerís block, try using a
tape recorder. Dictate things you would like to say about your
site or your siteís topic and then transcribe what you
later. You can take the recording and edit it in writing and
come up with a good article.
The bottom line is this. If you want to promote your new
website without spending thousands of dollars, you must
integrate article writing into your promotion plan. Without
your road to success is going to be a lot more bumpy.
Till next time,
About The Author: Chuck Crawford is an established expert in
web design, traffic development and website financial
He has been helping people design and develop their internet
business since 1996. This article may be reprinted freely as
long as all links remain active.