|
By Chuck Crawford
You’ve heard about the Adsense craze and decided that you are
going to get your share of Adsense cash cow. You’ve either
built a website or purchased one, and now you’re ready to
rock!
You submit it to every search engine and directory that you
can
think of, dreaming of thousands of surfers coming in from
every
engine on the planet. All begging to click your Adsense links
and make you rich.
Then you sit back and wait. And wait. And wait some more.
Checking your stats daily hoping to see the rush of traffic
pouring in. But for some reason it just doesn’t come.
The days of the above business plan working are long over. It
might have worked in 1996, but in 2006 you’re going to have to
do a lot more to promote your new website. There are still
free
traffic sources out there, but they want something in return
to
link to your new site. Content.
This is where article marketing comes in. The concept is
simple. You write an article that’s relevant to your sites
topic, inserting a link or two within the article or the
articles footer, linking back to your website. Then you submit
it to article directories. They in turn publish your article,
giving you a RELEVANT link back to your site and possibly
sending you some of their traffic.
Many of the article directories out there have a lot of good
traffic to share. They also can really help your Google Page
Rank when it comes time for Google to rank your site. Google
wants to see INBOUND links to your site from other sites with
similar content. So the links these article directories can
give you are crucial to the weight of your website in the long
run.
But the article directories are just the first stop for your
article. Almost all of the article directories encourage other
webmasters to republish your content on their own sites with
similar topics. So one article can really turn into literally
thousands of inbound links over the months ahead. This
snowball
effect is exactly what we are looking for with each article we
write.
Article marketing is only as powerful as your commitment to it
though. To really build your site’s traffic and page rank you
are going to need thousands, if not ten’s of thousands of
inbound links. One or two articles is not going to do this for
you. It’s going to take a daily time commitment on your part.
As the owner of two different article directories (
www.articles.pn and www.articlescience.com/ ) ,
I
can tell you that there are many article marketers out there
submitting as many as ten articles a day in an effort to
promote their websites. They obviously see the value of
article
marketing and they don’t intend to do the job halfway.
“But Chuck! I can’t write an article!” I hear this all the
time
from my customers. Frankly, it’s an easy copout. What you’re
really saying to me is that you don’t WANT to write articles.
You don’t have to be an ex journalism major to write a short
article to promote your website. Heck, you don’t even need to
be a high school graduate. All you need to do is to be able to
read and write. If you can’t read and write then you probably
don’t need to be the owner of a website.
It’s very simple. Sit down and write about the topic of your
website. Hopefully when you built or purchased your website
you
picked a topic that you’re at least interested in. It doesn’t
have to be a topic that you’re familiar with, just something
that interests you. If you’re website’s topic is something you
know nothing about, do some research! Write an article sharing
what you learned with other readers. You can start as simply
as
“I didn’t know this, and you may not either….”
If you’re suffering from severe writer’s block, try using a
tape recorder. Dictate things you would like to say about your
site or your site’s topic and then transcribe what you
recorded
later. You can take the recording and edit it in writing and
come up with a good article.
The bottom line is this. If you want to promote your new
website without spending thousands of dollars, you must
integrate article writing into your promotion plan. Without
it,
your road to success is going to be a lot more bumpy.
Till next time,
Chuck Crawford
www.affiliatewebdesign.com
About The Author: Chuck Crawford is an established expert in
web design, traffic development and website financial
analysis.
He has been helping people design and develop their internet
business since 1996. This article may be reprinted freely as
long as all links remain active.
www.affiliatewebsitedesign.com www.articles.pn
www.thegiftedone.com
|