By Paul Foley
With the advent of Google losing a court case (and a shed load
of money) and the continued problem of click fraud the
is now on the tip of everyone’s tongue – “Is Google Adsense
still the cash cow that it was?”.
In this article I’ll take a look at ways in which the average
webmaster may still develop a successful Adsense business and
how to use the up and coming Google witch hunt to your
There are currently two main problems that are facing Google,
both of which are serious and could lead to the demise of both
Adsense and Adwords.
The first and most serious problem is that of click fraud. For
those of you who do not know click fraud is the act of
on your own (or a friends) ads in an attempt to generate
This is such a problem for Google as it ensures that the value
that Adwords purchasers gets is significantly less then they
would want, thus ensuring that sooner or later they will just
get up and walk away (with what remains of their advertising
budget firmly clamped in their hand).
To remedy this problem Google have tried putting several rules
in place such as not allowing the webmaster to show Adsense
in auto surf sites (to name but one restriction).
The second problem that Google faces relates to content,
notably the amount of original content which is out there.
The problem in this case is that many people have purchased
article scraper software (software that you point at someone
elses website and just shout ‘Fetch!’ – it then returns a
document collection which is a complete rip off of the site).
This was already a problem before the advent of Adsense sites
and with the continual chain of people chasing high value
keywords it has become worse; It is now possible to search for
a given phrase on Google and return nothing but duplicate
content for the first few pages of search engine results.
In order to address this problem Google has been modifying
algorithm to effectively punish people with duplicate content,
the extent to which an individual site is ‘penalized’ is
currently a matter for debate.
So, given Google is about to launch a witch hunt looking for
sites with nothing but duplicate content and for people
performing click fraud what can you do?
After all there are so many people out there using site
generation tools that Google can trace and/or document
obfustication technology (you’ve seen the ads – “We can make
your one original article into 300 and Google will never
– yep, and anyone who visits your site will just find drivel
with spelling errors or contextual mistakes).
If you must use site generation software make sure you find
that leaves no trace behind itself, ask yourself – ‘If I was
looking at the source code from the generated page how would I
know that it’s machine generated?’
Don’t use site scraping tools, they're immoral and a waste of
Do include RSS feeds into your pages, they add fresh content
with no effort on your part (at least one of the site
generation tools now supports this kind of functionality)
Don’t click on your own adverts, Google will can you in the
blink of an eye
Do get incoming links from established sites (in the same area
as your niche content)
If you are at all serious about creating an Adsense income you
need more than one site and so it is inevitable that you will
use site generation tools (because there aren’t enough hours
the day for you to create the amount of pages by hand), by all
means use these tools but use them ethically.
When using site generation tools ensure that they allow you to
add multiple blocks of Adsense /Clickbank /Ebay code to each
page (it saves you a lot of time) and that it performs search
engine optimization for you (both on page and off page).
You should also take the time to write some of your own
original content – like this or perhaps pay a ghost writer to
create a batch of articles for you (don’t forget to ad your
box at the bottom of everything you write).
To answer the initial question, yes, it is still possible to
make LOTS of money from Google – you just need to be careful.
About The Author: Paul Foley is the webmaster of
and developed the Cash Sense niche site generation tool