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By Greg Lietz
Knowing how to find the best keywords for use in your Adsense
ads is not a straightforward process. Finding and implementing
high profit, low competition keywords in your ads really is
the
trick for making Adsense payoff big.
After I had tried several things to pick out good performing
keywords, I wrote down this process that should yield
profitable, low competition keywords for your Adsense ads.
This
process is not perfect, but when you analyze it and try it for
yourself, you can see that it makes sense. Adsense that is.
Step 1
Research some keywords for your niche that have a high CPC
value. To do this, first find your keywords using the Google
Adwords keyword tool or another tool that will give you niche
specific lists of keywords. Save those keywords into a
spreadsheet program as a csv file. Copy and paste those
keywords into Google's Traffic Estimator (you will need an
Adwords account). The traffic estimator will give you the
estimated clicks per day and the average cost per click (CPC)
for each keyword. Copy and paste this information back into
your spreadsheet file for later reference.
Step 2
Multiply the average CPC by 30% to get an estimate of your
maximum earnings per click. The higher the average CPC, the
more likely the CPC for the 2nd - 8th positions are high as
well. You want this higher average CPC to start because if the
CPC starts to drop off significantly after the 3rd position,
your chance of getting high click earnings as an Adsense
publisher will be diminished.
Step 3
I use a tool called Adword Accelerator to help with estimating
the 1st - 8th position CPC values. This tool will estimate the
CPCs for each position and allow you to see how much the CPCs
drop off after the first position. This dramatically helps
your
analysis for picking the most profitable keywords. If the CPC
values stay close to the each other and to the value of the
first position, then you will more than likely have a
profitable keyword.
Step 4
Now determine which Adsense ads occupy which positions. You
can
do this by searching on Google for your keyword and looking to
see which Adsense ads are generated in the search results and
in which order they are. Another way to estimate this is to
use
the Adword Accelerator tool. It has a feature whereby Adwords
ads are dynamically displayed for a given keyword you input
into the tool to check. If the Adwords advertiser has used
"Adwords for Content" in his advertising, these ads will be
the
Adsense ads someone else is displaying on their website.
Step 5
Compare the ads you found in step 4 to the results of using
the
keyword check function at the website
www.adsensecheck.com. If the advertisers you find by
doing this closely match those you found in step 4, you will
more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is
possibly not using the "Adwords for Content" mode of
advertising in his campaigns. This means that the keyword may
not be the basis for the Adsense ads and may not be
profitable.
Step 6
Now you must get the traffic. If you decide to get traffic
using the Adwords approach, then just use the keywords in your
Adsense ads that scored well from the above evaluation. Then,
use lower cost per click keywords in your Adwords ads. The
difference between the earnings from the click you get on your
Adsense word from the cost of the click you pay on your
Adwords
word will be your profit.
If you are planning to use search engine optimization
techniques to get traffic to the website where your ads are,
make sure the keywords you choose have the highest KEI
possible. KEI is the ratio of the number of searches for a
keyword to the number of competing sites having the keyword.
The combination of a high KEI and a high score from the above
evaluation will yield the best profit results.
About The Author: Greg Lietz is a freelance writer and
internet
businessman. His main website is
www.theonlinebizplace.com where he provides content
about internet based business opportunities, web site
marketing
strategies, writing articles and starting your own online home
business.
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